tag:blogger.com,1999:blog-82570110624579475072024-03-13T19:27:33.842-07:00weneedcoffeeAnonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comBlogger260125tag:blogger.com,1999:blog-8257011062457947507.post-265982552531051192013-11-24T01:40:00.000-08:002013-12-02T01:56:10.256-08:00Education open to God<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-R5nhw4cF9t8/UpHJP4OcPWI/AAAAAAAABjY/i7SnZ7d78XE/s1600/0813221471.01._AA240_SCLZZZZZZZ_.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://2.bp.blogspot.com/-R5nhw4cF9t8/UpHJP4OcPWI/AAAAAAAABjY/i7SnZ7d78XE/s1600/0813221471.01._AA240_SCLZZZZZZZ_.jpg" /></a></div>A new book has gathered together Pope Benedict XVI's statements and writings on education in one place. Read about it <a href="http://www.mercatornet.com/articles/view/reason_should_be_open_to_god" target="_blank">here</a>. "The editor has grouped 63 addresses on education by Pope Benedict under seven themes: the relationship between faith and reason; the compatibility of freedom and truth; education and love; pedagogy and learning; education in faith and community; culture and the university; and the relationship between science, technology and theology." Sounds important to all readers of this blog.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-48738722104246823092013-11-17T00:14:00.000-08:002013-12-02T01:56:10.282-08:00Remembering the present<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-mi7g7yDcr54/UodFINmrZiI/AAAAAAAABiU/LS3jqwpWW1I/s1600/Trinity+-+St+Andrew's+Church+Glasgow.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="179" src="http://3.bp.blogspot.com/-mi7g7yDcr54/UodFINmrZiI/AAAAAAAABiU/LS3jqwpWW1I/s200/Trinity+-+St+Andrew's+Church+Glasgow.jpg" width="200" /></a></div>In <i>Beauty in the Word</i>, I based my philosophy of education on three pillars or elements: Remembering, Thinking, and Communicating (roughly equivalent to the ancient categories of Grammar, Logic, and Rhetoric – the "Trivium"). The connection between these is not always obvious, but I think it can be explained in the following way.<br /><br />Memory is foundational. On it is grounded not only our sense of personal identity, but our ability to think and communicate. One of the most profound comments on memory I have come across is in Pavel Florensky's <i>The Pillar and Ground of the Truth</i>. In it he writes, "That which in God is called 'memory' completely coincides with God's thought, for in God's consciousness Time is identical to Eternity, the empirical identical to the mystical, and experience is identical to creativity. God's thought is perfect creativity, and His creativity is His memory. God, remembering, thinks, and, thinking, creates" (p. 149). Thus for man, too, <i>remembering</i> is the highest form of thought. Education begins and ends with the awakening of memory – get that right and the rest follows.<br /><br />It is not that we already know, or knew, every detail of what our teachers want us to learn. Rather, to remember the Being from which we come and on which we depend – to recall the Principle of existence – is to establish a context for learning everything else. It is to give thinking and communicating a place to stand. Again, in God, thinking is identical with remembering, and so, for us, to think correctly we must remain faithful to the memory of our origin and build upon it. Thought, science, argument, must be soaked in wonder to be authentic. Communication, too, must come from the heart where our most fundamental memories are pondered and treasured. The Beautiful, Ethics, and the Arts can only flourish when heart speaks to heart, which is when hearts stand on the same universal ground, the ground of Memory.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-21386067209676558222013-11-14T00:29:00.000-08:002013-12-02T01:56:10.254-08:00Image of God<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-4yT-YrOlrUw/UoSJpMW27fI/AAAAAAAABh0/UvbafKo2zUE/s1600/byzantine_creation_of_eve.c1160.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-4yT-YrOlrUw/UoSJpMW27fI/AAAAAAAABh0/UvbafKo2zUE/s320/byzantine_creation_of_eve.c1160.jpg" width="286" /></a></div>Catholic schools have a big problem when it comes to teaching about sexuality and ethics. Society at large, and the government that helps to determine the curriculum, have absorbed the modern view of body and soul as essentially separate from each other, and the body as an instrument of the mind that can be treated as we wish. This view is false, but has been accepted as common sense. The task of the Catholic school is now partly to show why it is false, and to offer an alternative – an alternative beautiful and coherent enough to convince, and strong enough to provide the foundation for a Catholic way of life. This is what Blessed John Paul II tried to do with his "Theology of the Body", founding a John Paul II Institute in each continent (under the Pontifical Lateran University) to teach and develop further his rich vision of Christian anthropology – in a sense tackling head-on one of the strongest forces behind the Culture of Death.<br /><br />Since then many people have tried to simplify and express the basic principles of the Theology of the Body in more accessible, less academic terms. Dr Christopher West has become well known for this, although his approach has been criticized by some of the faculty of the John Paul II Institute, partly on the grounds that it lays too much emphasis on sexual experience <i>per se</i>. I do not propose to survey all the alternative resources available in the field of sex education or marriage prep, but here are two examples of courses based specifically on John Paul II that readers may find interesting.<br /><br /><a href="http://www.imagodei-tob.org/home.html" target="_blank">Imago Dei</a> has been developed by a former professor of the John Paul II Institute in Washington, DC, Dr Mary Shivanandan. In four seasons of six sessions each, her study guide, <i>A New Language</i>, takes participants through the scripture-based Theology of the Body to a joyful understanding of marriage, sexuality, consecrated celibacy, and single fidelity. A <a href="http://www.imagodei-tob.org/artandprayer.html" target="_blank">new element</a> in the programme by Dr Jem Sullivan and Mary Ellen Bork will use works of art to help people understand the Church's teaching.<br /><br /><a href="http://www.newmanconnection.com/institute/courses/rich-gift-of-love" target="_blank">The Rich Gift of Love</a> by Sister Jane Dominic Laurel OP and others – a collaboration between Newman Connection and Aquinas College – explores John Paul II's understanding of self-gift, loving through our bodies and doing it in the context of living for our families, our society and our culture.<br /><br />I also recommend <i><a href="http://www.centerforculturalandpastoralresearch.org/body-person-and-the-civilization" target="_blank">Called to Love</a></i> by Jose Granados and Carl Anderson, a Study Guide to which can be downloaded from <a href="http://www.centerforculturalandpastoralresearch.org/files/001_20110414_Study_Guide.Clld2Lv.pdf" target="_blank">HERE</a>, courtesy of the John Paul II Institute for Studies on Marriage and Family.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-51775636292623754252013-11-13T18:15:00.000-08:002013-12-02T01:56:10.287-08:00KEY INTAKES FROM "Leading the Starbucks Way" SEMINAR - Australian Business Women's Network<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-WO18s9VTqVc/UoQgiA-TmhI/AAAAAAAAApQ/rClVSZ87RTc/s1600/Screen+Shot+2013-11-14+at+11.58.45+AM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="436" src="http://3.bp.blogspot.com/-WO18s9VTqVc/UoQgiA-TmhI/AAAAAAAAApQ/rClVSZ87RTc/s640/Screen+Shot+2013-11-14+at+11.58.45+AM.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b>"<a href="http://www.leadingthestarbucksway.com/" target="_blank">Leading the Starbucks Way</a>" WEBINAR November 14 2013 12:00pm - Australian Business Women's Network </b></td></tr></tbody></table><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><b>KEY INTAKES FROM "<a href="http://www.leadingthestarbucksway.com/" target="_blank">Leading the Starbucks Way</a>" WEBINAR - Joseph A. Michelli brought by the <a href="http://www.abn.org.au/" target="_blank">Australian Business Women Network</a>.</b></div><div class="separator" style="clear: both; text-align: left;"><b><br /></b></div><div class="separator" style="clear: both; text-align: left;"><b>I do not personally would buy a coffee from Starbucks as Americans have no idea about coffee but it was interesting to participate on this seminar and get some great intakes that any other brands might be able to apply on their businesses.</b></div><div class="separator" style="clear: both; text-align: left;"><b><br /></b></div><div class="separator" style="clear: both; text-align: left;"><b>THE FIVE PRINCIPLES:</b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-KOBf0ln0hso/UoQurm95QyI/AAAAAAAAApg/5s0iF6jIGoY/s1600/Screen+Shot+2013-11-14+at+12.55.59+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="117" src="http://2.bp.blogspot.com/-KOBf0ln0hso/UoQurm95QyI/AAAAAAAAApg/5s0iF6jIGoY/s320/Screen+Shot+2013-11-14+at+12.55.59+PM.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><b>MY PERSONAL TAKE AWAYS FROM THIS SEMINAR</b></div><div class="separator" style="clear: both; text-align: left;"></div><ul><li><b>PEOPLE</b>. Employ people who genuinely have a passion for the product and great affinity to it. Once you get the right people, the experience for the customer will be far richer.</li></ul><ul><li><b>PRODUCT</b>. Keep the basic right. Before anything else is the "Coffee". Train your employees to know all the process of developing your product. In the Startbucks culture, the baristas should feel they cannot let down the amazing process to get a coffee bean on their machines.</li></ul><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-UouvrHN4vDU/UoQu6hsIvTI/AAAAAAAAApo/YFt4n_3hMAM/s1600/Screen+Shot+2013-11-14+at+12.49.58+PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="224" src="http://3.bp.blogspot.com/-UouvrHN4vDU/UoQu6hsIvTI/AAAAAAAAApo/YFt4n_3hMAM/s320/Screen+Shot+2013-11-14+at+12.49.58+PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><a href="http://www.leadingthestarbucksway.com/" target="_blank">Leading the Starbucks Way - Joseph Michelli</a></b></td></tr></tbody></table><ul><li><b>PROCESSES</b>. Great organisations create repeatable processes that allow people to be great at their jobs. I do not totally agree on this one as I do believe processes tend to kill creative people. For some other people processes work ok.</li></ul><ul><li><b>VALUE</b>. People will pay premium if you offer an "experience" that no other competitor offers. Build emotional value: Create experiences that resonate with your customers. Experiences that make people say: "This is who I am, they care about me".</li></ul><ul><li><b>THE STORE WALK-THROUGH</b>. At Startbucks, every morning, an employee walks through from the parking lot to the store tables and see the store from the customers "lense". The employee audits all aspects that influeces the customer experience ie: tidiness, cleaning, signs, etc. All the items get logged and fixed.</li><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-BxrlLUStop0/UoQvkpcnKSI/AAAAAAAAAqA/dw3od21Uo3I/s1600/Screen+Shot+2013-11-14+at+12.13.53+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" height="562" src="http://3.bp.blogspot.com/-BxrlLUStop0/UoQvkpcnKSI/AAAAAAAAAqA/dw3od21Uo3I/s640/Screen+Shot+2013-11-14+at+12.13.53+PM.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Starbucks Store - The Store Walk-Through</td></tr></tbody></table></ul><ul><li><b>LOVE TO BE LOVED</b>. Customers are more demanding and expect quick responses. Startbucks apply MIT Professor Peter Senge theory. The concept of love is not a fluffy idea. Love is focusing on the growth and the development on the ones you serve. It needs to be genuine. Starbucks have a section on their website about job interview tips, etc.</li></ul><div><ul></ul><ul><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/--7B-t_tuPTY/UoQvEZizzJI/AAAAAAAAApw/8MhTUO63kFA/s1600/Screen+Shot+2013-11-14+at+12.39.09+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" height="538" src="http://3.bp.blogspot.com/--7B-t_tuPTY/UoQvEZizzJI/AAAAAAAAApw/8MhTUO63kFA/s640/Screen+Shot+2013-11-14+at+12.39.09+PM.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Starbucks Facebook page - Multi-channel Relationships and Technology</td></tr></tbody></table><li><b>REACH FOR COMMON GROUND</b>. Starbucks close many shops in Australia when they first came in 2007 as it tried to imitate US coffee culture and were not sensitive to local coffee culture. Reaching for common ground means defining the common and different aspects of each local culture that defines value. Finding and growing strategic local partnerships is key.</li></ul><ul><li><b>BE LOCAL</b>. It is all about understanding the local cultures and the rituals each local culture has around enjoying a coffee. Customers want comfort, variety, want to be seen, to be heard, to be cared about.</li></ul><ul><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="http://3.bp.blogspot.com/-RKmyZFLL8hc/UoQvXbx7LuI/AAAAAAAAAp4/QUbVWaqRwbI/s1600/Screen+Shot+2013-11-14+at+12.26.54+PM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="570" src="http://3.bp.blogspot.com/-RKmyZFLL8hc/UoQvXbx7LuI/AAAAAAAAAp4/QUbVWaqRwbI/s640/Screen+Shot+2013-11-14+at+12.26.54+PM.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 13px;"><b>What's your name? Strategy - Startbucks</b></td></tr></tbody></table></ul><div class="separator" style="clear: both; text-align: left;"></div><ul><li><b>"WHAT'S YOUR NAME?" STRATEGY</b>. Connecting to the uniqueness of your customers in a way that is authentic. Asking for customers names in UK was not well received at the beginning with a lot of media debate however, in the long run it worked out quite well. The more you discover about your customers, the more you will be able to offer what they need and want. What sort of experience, content do they want? Then you can create relevant experiences and content for them.</li></ul><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='560' height='315' src='https://www.youtube.com/embed/Vtr0c6oVvSM?feature=player_embedded' frameborder='0'></iframe><br /><ul><li><b>TECHNOLOGY BRINGS CUSTOMISATION and MOBILISE CONNECTIONS</b>. Technology that offers real time tracking and a close system between loyalty and payment allows for very customised offering. Starbucks allow customers to tweet a coffee (instant gift), consumption history allows for customised suggestions. </li></ul><ul><li><b>AMPLIFYING EFFECT VIA SOCIAL MEDIA.</b> Leverage the social and cultural values of local communities to be top of mind via social media engagement. </li></ul><ul><li><b>BE WHERE YOUR CUSTOMERS ARE</b>. Starbucks offering coffee machines for office and home.</li></ul><ul><li><b>INNOVATION</b>. We love to keep doing the same thing that works. It is selling, we know how to sell it. It is hard for some business to get out there and offer something new.</li></ul><ul><li><b>SOCIAL LEADERSHIP</b>. Starbucks foundation. Creating job opportunities to allow people buy more coffee. it makes sense.</li></ul><b>NEXT</b><br /><div style="background-color: white; color: #333333; font-family: 'Coming Soon';"><ul style="line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Need support with your marketing strategy? Call us! eDigital: <b>+61481 367 711</b></span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Check <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a> <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Follow us on <a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> or <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Get the book! "<a href="http://www.leadingthestarbucksway.com/" target="_blank">Leading the Startbucks way</a>"</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Subscribe to <a href="http://www.abn.org.au/" target="_blank">Australian Business Women's Network</a> and have access to more of this webinars.</li></ul></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-14274107130575010642013-11-12T19:57:00.000-08:002013-12-02T01:56:10.239-08:00NOT AN AVERAGE BANANA<div class="separator" style="clear: both; text-align: center;"><a href="http://media-cache-ec0.pinimg.com/736x/ba/28/6b/ba286b2460598669146e0ca30f80e555.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="602" src="http://media-cache-ec0.pinimg.com/736x/ba/28/6b/ba286b2460598669146e0ca30f80e555.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br />If your marketing strategy is to reach a mass audience, it is very likely you need to have an "average" offering.<br />Ignore the masses! Create a product or service just for believers and once those believers buy from you, their tribes will follow.<br /><br />People do not get passionate on average products. Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-17486677145889925052013-11-11T22:05:00.000-08:002013-12-02T01:56:10.247-08:00eDigital at NSW Open Data Forum November 2013<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-frc3/1453417_641666479190143_816450890_n.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-frc3/1453417_641666479190143_816450890_n.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b>eDigital @ NSW Open Data Forum November 2013</b></td></tr></tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash4/1454684_641666492523475_543169683_n.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash4/1454684_641666492523475_543169683_n.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b>eDigital @ NSW Open Data Forum November 2013</b></td></tr></tbody></table>eDigital assisted to the NSW Goverment Open Data Forum on Monday 11th November 2013.<br /><br />Andrew Constance, Minister for Finance and Services presented the new <b><a href="http://finance.nsw.gov.au/ict/sites/default/files/NSW%20Government%20Open%20Data%20Policy%201.0.pdf" target="_blank">NSW Open Data Policy</a> </b>which helps facilitate the implementation of best practice open data principles across the NSW<br />public sector.<br /><br />Key note speakers included John MacMillan AO, Australian Information Commissioner, OAIC and Elizabeth Coombs, NSW Privacy Commissioner.<br /><br />Interesting findings:<br /><ul><li><span style="color: black;"><a href="http://data.nsw.gov.au/apps4nsw" target="_blank"><b>Apps 4 NSW</b></a>: <span style="background-color: white; font-family: inherit; line-height: 20px;">apps4nsw is the first State Government apps competition in Australia. The objective of the apps4nsw competition is to capture innovative ideas using public sector information and data that are useful to the people of NSW.</span></span></li><li><div style="background-color: white; margin-bottom: 0.6em; margin-top: 1.2em;"><span style="line-height: 20px;"><a href="http://www.govhack.org/locations/sydney/" style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;" target="_blank"><b>GovHack</b>:</a><span style="font-family: Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px;"> </span><span style="font-family: inherit;">Gov Hack Day in Sydney was held in May 2013 were hundreds of hackers joint together to form teams and work together to create best new mash ups, data visualisations and apps with Government data. It is expected for another Hack day to happen next year.</span></span></div></li></ul><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Jxc4uLDyG6I" width="560"></iframe><br /><ul><li>Australia Government spend 51 million dollars a year on a Contingency Strategy. 7 million australians with contingency issues. A <a href="https://itunes.apple.com/au/app/national-public-toilet-map/id323279108" target="_blank">public Toilet Map app</a> was created.</li></ul><span style="color: black;"><a href="http://a4.mzstatic.com/au/r30/Purple/v4/d2/3d/9e/d23d9ef7-724a-6941-f4f2-41bf4e66ca0f/screen568x568.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="320" src="http://a4.mzstatic.com/au/r30/Purple/v4/d2/3d/9e/d23d9ef7-724a-6941-f4f2-41bf4e66ca0f/screen568x568.jpeg" width="187" /></a> </span><br /><br /><ul><li><b><a href="http://www.ipc.nsw.gov.au/privacy/gipa_act.html" target="_blank">GIPA Act</a> </b><span style="font-family: inherit;"><span style="background-color: white; line-height: 1.4em;">establishes an open approach to gaining access to government information in NSW. The objective is to have a Government that is open, accountable, fair and effective, by </span><span style="background-color: white; line-height: 1.35em;">authorising and encouraging the proactive public release of government information by agencies; </span><span style="background-color: white; line-height: 1.35em;">giving members of the public an enforceable right to access government information, and </span><span style="background-color: white; line-height: 1.35em;">ensuring that access to government information is restricted only when there is an overriding public interest against disclosure. </span><span style="background-color: white; line-height: 1.4em;">The guiding principle of the GIPA Act is the public interest, with a general presumption that disclosure of information is in the public interest, unless a strong case to the contrary can be demonstrated. </span></span></li></ul><br /><br />Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-75071709368403295622013-10-29T02:28:00.000-07:002013-12-02T01:56:10.318-08:00Designing Data Science - Conversation with Shruti Shetty<div class="Body" style="margin-left: 18pt; text-align: left; text-indent: -18pt;"><div style="text-align: right;"><span style="font-family: inherit;"><b><span id="yui_3_13_0_1_1383033895360_5546" style="background-color: white; text-indent: 0px;"><span id="yui_3_13_0_1_1383033895360_5545">I met <a href="http://www.linkedin.com/profile/view?id=11995257" target="_blank">Shruti Shetty</a>,</span></span><span id="yui_3_13_0_1_1383033895360_5543" style="background-color: white; color: #1f497d; text-indent: 0px;"> </span><span id="yui_3_13_0_1_1383033895360_5550" style="background-color: white; text-indent: 0px;"><span id="yui_3_13_0_1_1383033895360_5549"><a href="http://en.wikipedia.org/wiki/Art_director" target="_blank">Art Director</a> at <a href="http://www.adrenalinmedia.com.au/" target="_blank">Adrenalin Media</a> at conference in Sydney few months ago. </span></span><span style="background-color: white; text-indent: 0px;">Shruti kindly agreed to answer some of my questions in regards to Design and <a href="http://en.wikipedia.org/wiki/Data_science" target="_blank">Data Science</a>. Answers below.</span></b></span></div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="http://3.bp.blogspot.com/-iIY-Ou8VqwM/Um91vc68taI/AAAAAAAAAo8/8mgWF7NEqEY/s1600/Shruti+Shetty.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" height="480" src="http://3.bp.blogspot.com/-iIY-Ou8VqwM/Um91vc68taI/AAAAAAAAAo8/8mgWF7NEqEY/s640/Shruti+Shetty.jpeg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="font-size: 13px;"><span style="font-family: inherit;">Shruti Shetty - Art Director & Data Science enthusiast</span></td></tr></tbody></table><div class="Body"><span style="color: #3c0a49; font-family: inherit;"><b>Mauricio: Why your passion for Design and Data Science?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="background-color: white; color: #3c0a49; font-family: inherit;"><b>Shruti</b>: Design has gone through quite a silent transformation over the years. The canvas, the technology, the aesthetics have all evolved significantly. Now more so than ever I think, design plays a very central role in tying all these changing features and packaging them for experience. Moving into the new age of the <a href="http://www.kellogg.northwestern.edu/news_articles/2010/marketing_conference.aspx" target="_blank">Data Economy</a>, made me look and explore this new and next avenue that will impact design in the coming few years. This lead me to Data Science.</span></blockquote></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: Data Science brings insights from analysing data sets. Design can then help present those insights on ways they are easily understood but also engaging and interactive. As a result, those new insights or findings from data sets can highly resonate with audiences...is that correct?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: <b>That's correct</b>. Traditionally data analysis and handling has taken place in the development or mathematical sense of the world. With the help of design, we translate those complex models, from texts and numbers to <b><a href="http://www.statsoft.com/Textbook/Time-Series-Analysis" target="_blank">patterns</a></b>, which we can see and understand, and in context to a collateral situation or problem. As said, an image might be as powerful as thousand words.</span></span></blockquote></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='640' height='480' src='https://www.youtube.com/embed/8eu6DHBQyGs?feature=player_embedded' frameborder='0'></iframe></span></div><div class="Body"><br /></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M : Analysis of data is just one part of a story; in some cases investigative journalism, historical context, current market, political, economic and social dynamics have also a great influence on helping shape data into powerful insights. How do you see the future of Data Science with other disciplines and how Design can play a key role?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: <b>Patterns are everywhere</b>. They are the very fabric of human behaviour, which has now translated to our online lives. With the power of technology and our need to be switched-on 24/7, we are contributing continuously to this massive data pool. This also means data is being continuously altered and influenced by all and/or more factors, than the ones mentioned above. Hence, before we even begin processing the dataset, we try to understand the circumstances in which the data has been collected. Sometimes this can help fill in the blanks, with the bigger picture. The purpose of data science is to help tell our story, with the events & features of our data. As the scene setting changes so does the climax of the story.<br /> </span></span><span style="font-family: inherit;"><span lang="EN-US" style="color: #3c0a49;"><o:p>It </o:p></span><span style="color: #3c0a49;">can be quite hard to identify these influencers in the process of crunching numbers, and this is where visualisation comes into play, within the process itself. Visual tools also help determine the influencing features and charter an appropriate course for the story.</span></span><span style="font-family: inherit;"><span style="color: #3c0a49; mso-ansi-language: EN-AU;">We use tools like graphs, charts, plots etc. that display the workings of the data sets in a visual form. </span><span lang="EN-US" style="color: #3c0a49;">As mentioned </span><span style="color: #3c0a49; mso-ansi-language: EN-AU;">before</span><span lang="EN-US" style="color: #3c0a49;">, design is a key interpretation of this story into a </span><span style="color: #3c0a49; mso-ansi-language: EN-AU;">visual</span><span style="color: #3c0a49;"> <span lang="EN-US">language, which everyone can understand.</span></span></span></blockquote></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://img.youtube.com/vi/tI61JjXdo_I/0.jpg" height="480" width="640"><param name="movie" value="http://youtube.googleapis.com/v/tI61JjXdo_I&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="640" height="480" src="http://youtube.googleapis.com/v/tI61JjXdo_I&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></span></div><div class="Body"><br /></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: How important is for Designers (who help Data Scientists) to be involved from the early stages of data analysis? so they can fully understand final insights and create solutions that matches what Data Science want to convey...</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: Designing or visualizing isn't an end mean or a final output stage. Many designers would agree, that design and creation is a journey and a process by itself. Such as data, design goes through it's own transformations, gradually. Hence for a desired optimised solution, collaboration between the two fields, is key. The key is to compliment and co-relate.</span></span></blockquote></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: Is it the role of Designers to just help Data Science better visualise data insights? or the Design role goes far beyond that?... Can Design also help companies better collect data or help companies to find better ways to engage people to contribute to data? or even more, can design engage audiences to analyse data sets?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: I began the studying data science, my intention was to implement this within our service pool, for our clients. The data we collect can help impact the strategy with which we can constantly improve our products or technology, given the patterns that our users or consumers display. Which in turn, gives them a better experience.<br /> </span></span><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;"><span style="color: #3c0a49;">This evolution needs to be refuelled by new and more precise data, which can again be facilitated by design. In short, we use design to translate the given said data, and help grow and alter the data set, to maybe evolve into a new pattern. According to me, this agile approach would best suit this relationship, between data and design.</span></span></blockquote></div><div class="Body"><b><span style="font-family: inherit;">M: There might be plenty of data visualisation tools these days. What tools have you worked with and found them great to use?</span></b></div><div class="Body"><blockquote class="tr_bq"><span style="color: #3c0a49; font-family: inherit;">S: Open source softwares such as <b><a href="http://www.r-project.org/" target="_blank">R Project</a></b> , and <a href="http://www.python.org/" target="_blank"><b>Python</b></a>, provide a suite of visual tools to crunch and model the data, during the process. The output results can be visualised using a suite of other tools. There are a lot of javascript libraries out there, to help with this. For eg: My team has used, <b><a href="http://raphael.js/">Raphael.js</a></b> in the past, for a real-time <a href="http://en.wikipedia.org/wiki/Radio-frequency_identification" target="_blank">RFID</a> visualisation project. At the same time, there are many other public toolkits to help with this. The one I have found useful is the <a href="http://www.tableausoftware.com/public/" target="_blank"><b>Tableau</b> </a>toolset.</span></blockquote></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.themethodcase.com/wp-content/uploads/2013/09/fragmented-memory-process-phillip-stearns-glitch-textiles-20.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" height="480" src="http://www.themethodcase.com/wp-content/uploads/2013/09/fragmented-memory-process-phillip-stearns-glitch-textiles-20.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;"><span style="color: #3c0a49; text-align: start;"><b><a href="http://www.themethodcase.com/fragmented-memory-process-phillip-stearns-glitch-textiles/" target="_blank">The Method Case</a></b>: </span><span style="background-color: white; color: #171717; line-height: 20px; text-align: start;">The project uses digital practices and processes to blur the lines between photography, data visualization, textile design, and computer science.</span></span></td></tr></tbody></table><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: Organisations with no access to Designers or Data Scientists have a big challenge when analysing and presenting insights from data? Any tips for them?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: Ideally, gathering of that knowledge and datasets would be the first step, moving into this direction. Maintaining records and collecting them in a consistent and efficient manner. </span><span lang="EN-US" style="color: #3c0a49;">I guess with any given field, you need to have access to expertise on that subject matter. If you don't have those skill sets in-house, you would seek those services elsewhere. Traditionally, companies have been gathering the knowledge for the datasets, but haven't been able to implement it's full potential, back into their businesses.</span><span style="color: #3c0a49;"> For businesses that want to explore this area, there are plenty of options out there. There are independent Data Science organisations who can then collaborate and partner with other agencies, to help make use of their data. But at the same time, companies like ours - Adrenalin Media, are upscaling their skill sets to include this as part of their services, even for Small / Medium sized companies to big scale corporations.</span></span></blockquote></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: Do you favour tools that automate the discoveries of regularities in data? meaning less work for data crunching and possibly just more work for finding compelling ways to present those discovered regularities?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="color: #3c0a49; font-family: inherit;">S: I have learnt the hard way, there is no easy formula to help clean up datasets. Again, softwares like R and Python are quite versatile and can handle this process quite well. Personally I like the <b><a href="https://code.google.com/p/google-refine/" target="_blank">Google Refine</a></b> programme, as it has some really nifty features such as a log of all the changes you have made to the dataset, which helps reverse back any mistakes you might have made.</span></blockquote></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: As cloud services become more popular and affordable, companies now have the opportunity to collect massive amount of data. However the reality is most of that data gets untapped and/or un-used? Apart from using Data Scientists to help companies find better ways to achieve their key objectives/goals by effective analysis and presentation of Data turned into insights; is there anything else companies should be using their data for?</b><o:p></o:p></span></div><div class="Body"><span style="font-family: inherit;"><br /></span></div><div class="Body"><blockquote class="tr_bq"><span style="color: #3c0a49; font-family: inherit;">S: My answer would be similar to the above.</span></blockquote><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='640' height='480' src='https://www.youtube.com/embed/Q9wcvFkWpsM?feature=player_embedded' frameborder='0'></iframe></div></div><div class="Body"><b style="font-family: inherit;">M: There is a lot of talk about how to use big data on organisations and companies but what about individuals, citizens using data for everyday life activities or local community based activities? Any examples or insights on this front?</b></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: Definitely! Why should all the big companies have all the fun? Sites like </span><span lang="EN-US"><a href="http://vizify.com/"><span class="Hyperlink0"><span lang="EN-US" style="color: #3c0a49; mso-ansi-language: EN-AU;"><span lang="EN-US"><b>vizify.com</b></span></span></span></a></span><span style="color: #3c0a49;"> help visualize your personal data into a cluster of visual graphics, aggregating all your stories online, from LinkedIn, Facebook, Twitter etc. Companies and services alike, have realised the power of visualization and there are a lot of them out there empowering us to take charge of our own data footprints to chart and describe the journey, in a visual form. It also helps keep things fun and interesting for the users.</span></span></blockquote></div><div class="Body"><b style="font-family: inherit;">M: Powerful visualisation of data is key but what about user interaction with data. Any user data driven projects and at what point can interactivity be a nuance for users to fully engage with stories and insights?</b></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;">S: <span style="color: #3c0a49;">Interaction is such a powerful engaging tool. Data science wouldn't exist without user interaction. It's the basis of the records that we use. At the same time, the benefits of our insights are then used to display that information for the user to 'interact' with, in terms of engaging with and modifying a visual art piece or using a said service or product. The User interaction is central to the validation of the predictions that we as Data Scientists make. And design can then present this case for the user to accept or reject. In either cases, that would be fed back into the cycle, for the whole process to flow again. It's such a powerful concept, if one thinks about it.</span></span></blockquote></div><div class="Body"><span lang="EN-US" style="font-family: inherit;"><b>M: What are possibly the top three projects you believe have implemented great design for their data driven projects?</b></span></div><div class="Body"><blockquote class="tr_bq"><span style="font-family: inherit;"><span style="color: #3c0a49;">S: Design can be assessed aesthetically or functionally. A good design follows a balance of both. <a href="http://www.amazon.com/" target="_blank"><b>Amazon</b></a>, <b><a href="https://signup.netflix.com/global" target="_blank">Netflix</a></b> are a few of the companies that continuously update their design based on the data and user patterns that they record. While they aren't aesthetically prominent, they are studied to be one of the most effective use of Information Architectures. Similarly, you see startups such as <b><a href="http://triptease.com/" target="_blank">Triptease</a></b>, <b><a href="http://evr.st/" target="_blank">Evr.st </a></b>etc. who hire data scientists, terming them as '<b><a href="http://en.wikipedia.org/wiki/Growth_Hacking" target="_blank">Growth Hackers</a></b>' to bust and crunch the numbers and deliver visually stunning outputs for their users. The recurring themes with all these projects is the agile collaborative way that the data and the design teams work together to keep their services and their presence fresh and valuable.</span></span></blockquote></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://media-cache-cd0.pinimg.com/736x/7b/2b/13/7b2b1391ce408568d1501781886c0f52.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" height="464" src="http://media-cache-cd0.pinimg.com/736x/7b/2b/13/7b2b1391ce408568d1501781886c0f52.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit;">Triptease - For finding lust worthy destinations curated by users </span></td></tr></tbody></table><div class="Body"><span style="font-family: inherit;"><span lang="EN-US"><o:p> </o:p></span><b style="text-indent: -18pt;">About Shruti Shetty</b><span style="text-indent: -18pt;"> ( </span><a href="https://twitter.com/retr0ch1ck" style="text-indent: -18pt;" target="_blank">Twitter</a><span style="text-indent: -18pt;"> - </span><a href="http://www.linkedin.com/profile/view?id=11995257&trk=nav_responsive_tab_profile" style="text-indent: -18pt;" target="_blank">LinkedIn</a><span style="text-indent: -18pt;">)</span></span></div><div class="Body"><span style="font-family: inherit;"><br /></span></div><div class="Body"><span style="color: #3c0a49; font-family: inherit;">Shruti has a design background and been working in the digital space for the past 8 years now. After graduating from BillyBlue College in Sydney, with a degree in Communication Design, over the years she has specialised in User Experience and Information Architecture. In her current role as Art Director at <a href="http://www.adrenalinmedia.com.au/" target="_blank">Adrenalin Media</a> in Sydney, her team produce online solutions, ranging from websites, campaigns to integrating new technologies into their services for eg: RFID.</span></div><div class="Body"><span style="color: #3c0a49; font-family: inherit;"><br /></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://media-cache-ec0.pinimg.com/736x/5f/a9/bd/5fa9bdf5465f6c135be535f226688dad.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" src="http://media-cache-ec0.pinimg.com/736x/5f/a9/bd/5fa9bdf5465f6c135be535f226688dad.jpg" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #171717; line-height: 20px; text-align: start;"><span style="font-family: inherit; font-size: x-small;">Infographic explaining Big Data, made by James West and published by New Scientist. It starts with the most fundamental concept which drives big data 3 Vs of Big Data and then moves on to talk about trends, features and challenges of Big Data.</span></span><br /><div class="separator" style="clear: both; color: #333333; font-size: medium; line-height: 20px; text-align: start;"><b><span style="font-family: inherit;">NEXT</span></b></div><div style="font-size: medium; text-align: start;"><ul style="background-color: white; color: #333333; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Need Design support for your data sets? Call eDigital on +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Check <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a> <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Follow us on <a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> or <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul><div><br /></div><div><span style="font-family: inherit; line-height: 20px;"><b><br /></b></span></div></div></td></tr></tbody></table><div class="Body"><span style="color: #3c0a49; font-family: inherit;"><br /></span></div><div class="Body"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #3c0a49;"><br /></span></span></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-45729775705882211172013-10-22T17:40:00.000-07:002013-12-02T01:56:10.276-08:00User Experience Design Class @ General Assembly Oct 22th 2013<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-frc3/1392642_631363080220483_115400542_n.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-frc3/1392642_631363080220483_115400542_n.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.984375px; text-align: start;"><b>User experience talk by senior UX Consultant, Karen Callaghan @ General Assembly Tuesday 22th October 2013.</b></span></td></tr></tbody></table><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;">Get your objectives right, map your user journey, involved your content strategist and test!, test! test!</span>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-31317449409233015872013-10-12T10:13:00.000-07:002013-12-02T01:56:10.264-08:00A religious life<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-i4OUOM7uF-0/UlmAv7HudTI/AAAAAAAABd8/RUh8ZfpuKsg/s1600/Christ's_temptation_(Monreale).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-i4OUOM7uF-0/UlmAv7HudTI/AAAAAAAABd8/RUh8ZfpuKsg/s320/Christ's_temptation_(Monreale).jpg" width="270" /></a></div>We all have limited time, and limited energy, and limited attention. The whole drift of modern technology is to reduce it further. Many dreamed it would free us for leisure – but we were not told it would dictate to us what our leisure would consist in: playing around on Facebook, posting images on Instagram or Pinterest, obsessively writing blog entries that no one will read, and catching up on viral videos. The trap is sprung, the rabbit caught, the lobster is in the basket. Every keystroke is recorded, and used to advertise another set of things we don't want or need.<br /><br />How do we escape? What if there is no escape? Why do we assume there is always an escape? The answer is that unless we do, we will certainly never find it, or if we do, we won't recognize it for what it is.<br /><br />There is perhaps an analogy here with what was happening in the days of the Roman Empire. The early Christians were drawn more and more into the lives of the City and losing their focus on the things of God, on the necessity of prayer and solitude. The reaction was an exodus, led by Antony and <br /><a name='more'></a>others, into a new state of life – the consecrated life of the monk, lived apart from others (though not closed to them). Large numbers of men and women determined to renounce marriage, private property, and even their own will. Monasteries grew up around these hermits, both in the Eastern deserts and the rainy hills of Ireland. It was in such "intentional communities" that civilized life was preserved and a new culture arose. (To study the founding documents of this movement see William Fahey, <a href="http://www.amazon.com/TAN-Classic-Foundations-Monasticism-Classics/dp/0895551993" style="font-style: italic;" target="_blank">Foundations of Western Monasticism</a>.)<br /><br />There is much talk today of reforming the religious life, but it tends to focus on the topic of obedience, especially obedience to Rome. More interesting would be a discussion of self-dispossession through asceticism and a renewed focus on service to others, whether through teaching and nursing or activities that previously did not exist. It would give a fresh look to the monastic tradition if monks were expected to give up TV and the internet, except under very strictly controlled conditions. Some do so already. But it is not just monks and nuns who need this new kind of asceticism, this withdrawal from the world, not of the High Street, but of cyberspace.<br /><br />The modern way of life, a society driven by consumption and sustained by debt, was built on the systematic destruction of contemplation and the idea of vocation, from the dissolution of the monasteries onwards. It made the idea of being <i>called</i> to a way of life and a mission in God much harder to comprehend. (I am not excluding the possibility that a modern person may have a mission to evangelize through the internet – in fact I believe many do.) If the new information and social technologies are not merely accidental, but express the very essence of our world in this period of history, then our specific response to them will help to bring about a new period of history.<br /><br />A new society would be based on a new kind of civilized life – a life of concentration, the giving of time, and the devotion of attention to the Invisible. In a way, of course, this cannot be "new", since human nature remains constant and our temptations are always the same. "When the woman saw that the fruit of the tree was <b>good for food</b>, and <b>pleasing to the eye</b>, and also <b>desirable for gaining wisdom</b>, she took some and ate it" (Gen. 3:6). These are the three temptations Christ defeated in the wilderness. They are also <i>the three temptations of the internet</i>. They can only be defeated by a positive, not a negative force – by love, not fear. We obtain real food, true delight, and wisdom from Christ. Then we are ready to be sent on a mission, wherever the needs of our age require a response.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-71049186894105171292013-10-09T01:55:00.000-07:002013-12-02T01:56:10.311-08:00Reign of Quantity<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-pI7LEEiY238/UlUITyK_tdI/AAAAAAAABdc/njvf_u1Hopo/s1600/loom-new-cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-pI7LEEiY238/UlUITyK_tdI/AAAAAAAABdc/njvf_u1Hopo/s320/loom-new-cover.jpg" width="240" /></a></div><i><a href="http://www.sophiaperennis.com/books/eschatology/the-reign-of-quantity-and-the-signs-of-the-times/" target="_blank">Reign of Quantity</a></i> refers to the title of a book by Rene Guenon, the Sufi convert from Catholicism. It was written in the 1940s, a book that played a seminal role for many people in the rediscovery of "metaphysical" thought outside the mainstream intellectual culture (just at a time when the logical positivists and analytic philosophers were destroying its last traces in Oxford). I have mentioned it several times, not for the trivial reason that it influenced me, but because there are insights in it that remain important, not least for educators. An <a href="http://www.sacredweb.com/online_articles/sw31_laude_sample.pdf" target="_blank">article</a> has recently appeared in <i>Sacred Web</i> journal by Patrick Laude looking back at Guenon's book.<br /><br />One may bracket out the historical theory about repeating cycles (further developed by Robert Bolton in <i><a href="http://www.sophiaperennis.com/books/eschatology/the-order-of-the-ages/" target="_blank">The Order of the Ages</a></i>), or Guenon's tendency to confuse logic with ontology or Islam with Vedanta, while still retaining the thought that in today's world we are seeing a grand reversal or inversion that places Matter over Form, "quantity" over "quality" – amounting already in many places to the apparent disappearance of quality altogether. <br /><a name='more'></a>(Connections could be made here to <i>Zen and the Art of Motorcycle Maintenance</i>, which is all about the recovery of quality, but I restrain myself.) As our determination to measure everything grew with the Enlightenment, so did our capacity to control it – or rather the lure of controlling it – until every human art from education to economics, from architecture to agriculture, became reduced to a numbers game. Human achievement was assessed by GDP, extension of life, earnings, records broken, products bought....<br /><br />And yet numbers themselves are qualities before they are quantities, as the Pythagoreans knew. The loss of the symbolic, analogical, religious, and musical dimension of number made possible this modern profanation. Number as quality relates things interiorly to each other, through self-identity, proportion, and mutual implication. The world coheres with itself in number. Each number is full of meaning because it connects with everything else, and ultimately with the One that is beyond number.<br /><br />The sheer fun of numbers, and a great deal of the mystery (what are they? why do they work?) is captured in books by <a href="http://sprott.physics.wisc.edu/pickover/math-book.html" target="_blank">Clifford Pickover</a> (including <a href="http://sprott.physics.wisc.edu/pickover/loom.html" target="_blank">this one</a> that calls Mathematics "the loom of God") that would make a good addition to any library. If it is the use made of numbers by medieval Christendom in particular that interests you, going back to the Greeks, one classic work is <i>Medieval Number Symbolism </i>by Vincent Foster Hopper (Dover).Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-51602484161814763812013-10-05T10:44:00.000-07:002013-12-02T01:56:10.286-08:00Daring to imagine<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-TW_8C3RMuCU/Uk5wzwwwKKI/AAAAAAAABcU/vNDHu7bzmiM/s1600/Dan+Dare.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-TW_8C3RMuCU/Uk5wzwwwKKI/AAAAAAAABcU/vNDHu7bzmiM/s200/Dan+Dare.gif" width="129" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Pilot of the Future</td></tr></tbody></table>The imagination of the child is very powerful, and sometimes we can still recall the mystery with which it invested the pages of the comic books we devoured when young. There is an atmosphere, a richness, a whole universe associated with those now dulled and faded inks on cheap paper, as the fragrance of our childhood wafts from the page for a moment.<br /><br />What did I see in them all those years ago? It is gone almost before I can ask the question. Yet it was something beautiful, uplifting, intriguing, amusing, enriching. Maybe even the artists and the writers don't have it any more, and maybe they – as adults – are trying to recapture it for themselves.<br /><br />For me it was <b><a href="http://www.dandare.org/daresite.htm" target="_blank">Dan Dare</a></b> to begin with, the very "R.A.F." hero developed by Frank Hampson, who started life as a chaplain to the Interplanetary Patrol before being successfully relaunched as chief pilot of Earth's Space Fleet. Later I prowled the streets looking for American superhero comics, beginning with Batman and moving on to Marvel, where fantasy and humour were fully alive, thanks to the fun-loving personality of Stan Lee ("Nuff said"). I have <br /><a name='more'></a>written about all this <a href="http://beauty-in-education.blogspot.co.uk/2012/05/comic-book-salvation.html" target="_blank">before</a>.<br /><br /><a href="http://1.bp.blogspot.com/--VqvDwWxuFk/Uk5yxbwESwI/AAAAAAAABcg/6nQQqMQoVuU/s1600/New+Gods.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/--VqvDwWxuFk/Uk5yxbwESwI/AAAAAAAABcg/6nQQqMQoVuU/s320/New+Gods.jpg" width="212" /></a>The greatest dynamic artist of the comics was <b><a href="http://whatifkirby.com/" target="_blank">Jack Kirby</a></b> (d. 1994), their greatest draftsman <a href="http://www.nealadams.com/" target="_blank"><b>Neal Adams</b></a>. Reading these comics changed the way I looked at the world, saw shadows, perceived colour and movement. Kirby (the "William Blake of comics") was interested in gods, and raided the pantheons of many cultures including the Norse and the Greek before creating his own "New Gods" and "Forever People", "Eternals" and "Celestials". The costumes and the characters merged – each costume an emblem, almost a kind of heraldry. These were people representing something the archetypal, elemental forces of nature and human personality. The original <i>Fantastic Four</i> were earth, air, fire, and water, their arch-nemesis the technologically enhanced but humanly ruined Doctor Doom (a model for George Lucas's Darth Vader), their unpredictable ally, the Silver Surfer, representing the energies of the cosmos as a whole. Kirby's instincts were sound.<br /><br /><div style="text-align: right;"></div><a href="http://2.bp.blogspot.com/-xwFeYQtwxD8/Uk52vNMGSWI/AAAAAAAABcs/Bx-317g32wc/s1600/Fantastic+Four.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-xwFeYQtwxD8/Uk52vNMGSWI/AAAAAAAABcs/Bx-317g32wc/s320/Fantastic+Four.jpg" width="210" /></a>The new wave of interest in superheroes, fuelled by the coming-of-age of CGI in cinemas and the need for blockbuster appeal, is a mixed blessing, of course. The movies that succeed manage to be iconic, fast, and humorous. Robert Downey Jr's <i>Iron Man</i> is all these things, which is why he is currently worth his weight in gold. But this brings us to the real point. So far I have said much of this already, and have repeated it here mainly to have an excuse for showing some more of the gorgeous artwork – so much better than the boring frames copied by Roy Liechtenstein and turned into fine art in the 1960s.<br /><br />In search of the winning formula for a successful blockbusting movie, the producers, for all their lack of imagination, have stumbled on the true archetypal conflict of our time – not just the conflict between Good and Evil, but the conflict between Man and Machine. It is the same battle that goes on in <i>The Lord of the Rings</i> around the Ring as "Machine", and in Kafka where the Machine is a bureaucracy, and in the <i>Terminator</i> movies, and so on. But it also goes on in real-life labs and abortuaries.<br /><br />In SF and comics, the human imagination is free to run wild – to explore what we really want to have and to achieve as human beings. The present generation of scientists and nerds grew up on <i>Star Trek</i> and set about making those beloved technologies real. The same is happening with Tony Stark's gadgets today. At the end of <i>Iron Man 3</i>, having destroyed his own inventions, Tony bends down and picks up a screwdriver. Whether he is wearing the suit or not, "I am Iron Man," he admits. These stories form part of our process of self-invention, and at the same time (if there is to be a real story) they enable us to explore the peril of our humanity in this new world, perhaps even to rediscover that humanity, as Tony does with his engineer friend in the first movie, his girlfriend in the second, and a little boy in the third.<br /><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-hIGhKEjPMWM/Uk6mOCJCbCI/AAAAAAAABc8/zHuqCE9kHF8/s1600/Machine+Man.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://3.bp.blogspot.com/-hIGhKEjPMWM/Uk6mOCJCbCI/AAAAAAAABc8/zHuqCE9kHF8/s200/Machine+Man.jpg" width="141" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Kirby's Machine Man</td></tr></tbody></table>"Nobody's a nobody," says Agent Coulson in the TV series <i>Marvel's</i> <i>Agents of S.H.I.E.L.D. </i>Nobody is to be used, exploited, or discarded. We are here to become more human, not to become all-powerful. Moral choices, and ultimately acts of compassion and love, are the only way to find meaning and joy. But the big debate worth noting in all this, <a href="http://www.humanumreview.com/articles/category/summer-2013" target="_blank">discussed in <i>Humanum </i>recently</a>, is about ends and means. Is technology just a screwdriver, just a tool, neutral in itself, that we pick up and use, or does it change us? Does the new tech, for example, by breaking the world down into bits of information and reassembling these into simulacra, render us less free to think in terms of wholes and natural ends – making us, in a sense, much less inclined to contemplation and more to action, to subordinate all matter to human desire? Is an alternative technology even possible? That may be to stretch our imaginations even further than the comics can reach.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-78821584022618139072013-10-03T23:15:00.000-07:002013-12-02T01:56:10.321-08:00Knowing the Good<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-LHP6WrZUv_o/Uk5cpQtZ5dI/AAAAAAAABb4/goREoyYd3z0/s1600/it's+eve's+fault!.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-LHP6WrZUv_o/Uk5cpQtZ5dI/AAAAAAAABb4/goREoyYd3z0/s200/it's+eve's+fault!.jpg" width="156" /></a></div>In an interview with Eugenio Scalfari, published in <i>La Repubblica</i> on 1 October 2013, Pope Francis was asked, “Your Holiness, is there is a single vision of the Good? And who decides what it is?” He replied, simply, “Each of us has a vision of good and of evil. We have to encourage people to move towards what they think is Good.” Scalfari pushes him: “The conscience is autonomous, you said, and everyone must obey his conscience. I think that's one of the most courageous steps taken by a Pope.” Francis responds, “And I repeat it here. Everyone has his own idea of good and evil and must choose to follow the good and fight evil as he conceives them.”<br /><br />The “subjectivity” of the Pope’s approach puzzled some, but what he said was perfectly in line with the rest of Catholic teaching. It did not aim to be a complete or systematic teaching on conscience, which can be found in the <i>Catechism of the Catholic Church</i> to which the Pope adheres. It was certainly not an “authoritative” statement, of the kind that emerge when a Pope is called to speak from the “chair of St Peter” to resolve some matter in dispute for the whole Church. It was a conversation, an interview, a friendly engagement. It was one of the things that Pope Francis does best. <br /><br />In particular, it did not mention our responsibility to develop and educate this “vision” or “idea” of good and evil that we may have. We do not just pick it off the shelf, or let another (whether it be a parent or a teacher or a newspaper) determine it for us. The Church’s teaching on morality is part of that process of self-education – that is, assuming we give any credibility to the Church as an authority for us, then we will need to take her teaching into account as we work through the arguments and concerns in our own minds, rationally. (She is one factor, but an important one.) <br /><br />The statement is right, and corresponds to what John Henry Newman wrote in his famous <i><a href="http://www.newmanreader.org/works/anglicans/volume2/gladstone/section5.html" target="_blank">Letter to the Duke of Norfolk</a></i>, in stating that we can only fight evil and follow the good according to <i>our own best idea of what these are</i>. Even if we are going to make mistakes, because we have not yet fully understood everything, we have to do the best we can in the given moment with what is available to us. <br /><br />In a previous post (<a href="http://beauty-in-education.blogspot.co.uk/2013/08/how-we-know.html" target="_blank">How We Know</a>) I explored the way in which our minds know the world around us. This time I want to reflect on how we know <i>Good and Evil</i>, and discern between them. I take it that one lesson of the Genesis <br /><a name='more'></a>account of the Fall and the taking of the Fruit concerns this very question, for the Serpent tells the couple that “God knows that when you eat of it your eyes will be opened, and you will be like God, knowing good and evil” (3:5). This raises a host of questions, not least what is supposed to be <i>wrong</i> with “knowing good and evil”? <br /><br />The answer seems to lie in the difference between knowing good, and knowing good and evil, and knowing evil. God wants us to know the good, not to know evil. We often assume we can only know the good if we have a choice between them, and know them both equally. But that is not right. If we know them equally, we are changed by both, and our knowing of the good is changed and spoiled. In the end, if we know both, we will know only evil. On the contrary, if we know the good, by adhering to God, the evil becomes irrelevant to us. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-UjDjPsckD6E/Uk5taseT35I/AAAAAAAABcI/THCH3g_rMR8/s1600/Sun+on+sea.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-UjDjPsckD6E/Uk5taseT35I/AAAAAAAABcI/THCH3g_rMR8/s1600/Sun+on+sea.JPG" /></a></div>But what <i>is</i> the good? What makes it part of the world? What kind of thing? It is any kind of thing, provided it will fulfill and complete us. It is what we are drawn towards because we want to become fully what we were made to be. We see our fulfillment in the “good”, and we are attracted by the radiance – the “beauty” – that connects us with it, like a pathway across the water. <br /><br />Aquinas and others have seen Beauty as an aspect of the Good, and these ideas are certainly very closely interwoven, but they are not identical. Beauty is the <i>radiance</i> of the Good and the True, and that radiance of being is another aspect of Love, which is the self-giving act at the heart of all existence, especially the existence of God. It is the dynamic act, the verb not the noun, that reaches out and across the differences between things and unites them, or gives them the savour of one another. That is how the angels communicate, according to St Denys – by the giving of light. God himself dwells in light, <i>inaccessible light </i>(1 Tim. 6:16). It is inaccessible because it is his gift to himself; and at the same time it has become accessible, because he has given us this very self in his Son. <br /><br />We know evil by suffering it. We know the good by being drawn to its beauty and ultimately by sharing it. And as for conscience, that is the self-knowledge, the eye of the heart, the memory of the breath of God (Gen. 2:7), by which we recognize the good <i>as good</i> – as containing that promise for us. No wonder we must each have “our own vision of good and evil”. No one else can do our seeing for us.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-83053018607248851252013-09-30T03:28:00.000-07:002013-12-02T01:56:10.322-08:00CGI Apocalypse: The Veiling of NatureWill the world end with a bang, or just a whimper, as T.S. Eliot predicted? Or will nobody notice at all? An eerie silence, as everyone listens to an endless stream of digital music on their iPods. <br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div><a href="http://1.bp.blogspot.com/-C64H60L3xv4/UkSOWa93mtI/AAAAAAAABZU/jLyF56cTWR0/s1600/images.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-C64H60L3xv4/UkSOWa93mtI/AAAAAAAABZU/jLyF56cTWR0/s1600/images.jpeg" /></a>Gradually, step by step, with the advance of computer technology, real things are being replaced by images of things—pixels on a screen, Computer Generated Imagery, now 3-D printing… special earpieces enable us to talk to each other from miles away as we walk down the street. When I was growing up, people gesticulating and talking to themselves in public were called “mad” and we tended to avoid them. Now it is as common as those white wires dangling from our ears were a few years ago. Electronic spectacles, and no doubt before long implants directly into the brain, enable us to access the internet anywhere and anytime, superimposing a world of (largely) commercial information over the world perceived by our senses. Every twitch of the eyeball, everything we look at, will be recorded and analyzed to assist some giant corporation in selling something to us more effectively. <br /><br />The natural world has been replaced by something else—something “better” because more under human control (which always means, as C.S. Lewis would have pointed out, control by one small group of humans over the rest). Step by step, we are moving closer to the possibility of the complete erasure of the world our ancestors knew. Is that a bad thing, or is it just the next stage in evolution, as the Transhumanists insist? Not bad, just different. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-BkzkIdOL-tI/UkSO-jRuHVI/AAAAAAAABZc/rbmsmCy7PQU/s1600/avatar.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="141" src="http://4.bp.blogspot.com/-BkzkIdOL-tI/UkSO-jRuHVI/AAAAAAAABZc/rbmsmCy7PQU/s200/avatar.jpg" width="200" /></a></div>How do we judge? Well, there is always common sense, but that is fast vanishing too. We judge according to our conception of what the world is, and what we are, and why we are here in the world. If that conception has been correctly formed by tradition, intellect, and revelation, we will quickly detect all around us a new form of the perennial heresy sometimes called “Gnosticism.” The Gnostics believed that our true nature was spiritual, and our job on earth was to transcend and escape the material plane. The new form this takes is, first, the belief that what we are is <i>consciousness</i>, understood according to the information-processing model as some kind of software that can potentially be downloaded elsewhere. Secondly, apart from consciousness itself, what is real is whatever can be <br /><a name='more'></a>presented to consciousness as input: that is, sensory “data.” The world may ultimately be broken down, not into atoms or elements or quanta of energy, but into something like “pixels” or units of information. These build up into the impressions of <i>things</i> that are the objects of our consciousness, constituting the other half of reality. (All of this was dramatized most effectively in <i>The Matrix</i>, a movie based on the old philosophical conundrum of the “brain in a vat.”) <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-gvsROeQSM7U/UkSPb3FkcZI/AAAAAAAABZo/wnwttbUSfEA/s1600/St+Mary+of+Egypt.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-gvsROeQSM7U/UkSPb3FkcZI/AAAAAAAABZo/wnwttbUSfEA/s320/St+Mary+of+Egypt.jpg" width="213" /></a></div>The difference between a hand-painted icon and a photographically reproduced holy picture (say of a saint) is instructive. The holy picture is an “abstracted image,” an effect or impression that can be produced in several different ways. The important thing about it is the end result—what it <i>looks like</i> to the observer. It might be on paper, on metal, or on a computer or TV screen. But the icon is different. It is prepared on wood, using clay, egg tempera, natural pigments, gold. Each of these materials has particular symbolic properties—here it is not just the end result that matters, but the materials of which the icon is made, and the prayer that accompanies each brush stroke. The reproduction aims to capture <i>only the appearance</i>. A contemporary iconographer writes, “Its artificial materials manifest mass production, the endlessly repeatable uniformity of consumer products, and, in short, the desacralized world of machines. Lacking craftsmanship, it is deficient in conveying the sacramental role of matter and its liturgical dimension, which presupposes the cooperation of human and divine energies.” </div><div><br /></div><div>These days we even have photographs of our saints—at least the most recent ones—which can be multiplied indefinitely. It is perfectly possible to make use of a mechanical reproduction to direct one’s prayer to the saint depicted. Holy pictures portray holy people. But even a photograph, which takes us close to the physical appearance of the saint during life, separates us from the saint at the same time. The saint is living now, in heaven, and it is the icon that connects us with that reality. The photo recalls the past, a moment in time now gone, the appearance not the reality.<br /><div class="separator" style="clear: both; text-align: center;"></div><br />The abstracted image is certainly an <i>aspect</i> of reality, and as such can function as a reminder of someone. In a photo album that’s all we are looking for. But in an iconostasis something else is needed. It is not just the image but the medium of delivery, the way it is produced, that matters. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-QaShaeOtzwM/UkSQhVhX_wI/AAAAAAAABZw/sX-AEP5U6n0/s1600/St+Francis+in+glory.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-QaShaeOtzwM/UkSQhVhX_wI/AAAAAAAABZw/sX-AEP5U6n0/s200/St+Francis+in+glory.jpg" width="118" /></a></div>This difference represents a change going on in our civilization—a detachment from tradition, from nature, from the body—that undermines our appreciation of the symbolic properties of the material world, and the sense of a sacramental cosmos. Would it be stretching things to compare this with the separation of means from ends in ethics? It does matter how we get where we are going. <br /><br /><b> The free online book-review journal <i><a href="http://www.humanumreview.com/articles/category/summer-2013" target="_blank">Humanum</a></i> has recently placed online a new issue on the theme “Technology in the Home.” If the impact of new technology on the upbringing of our children interests you, please visit the site and see what is available. There are no final answers, but there is plenty of food for thought. </b><span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-3311261813313530812013-09-29T19:10:00.000-07:002013-12-02T01:56:10.266-08:00Measure your website contribution to your business success - Goal set up in Google Analytics<span style="background-color: rgba(255, 255, 255, 0);"><span style="font-family: Arial, Helvetica, sans-serif;">Have you set up your "Goals" in Google Analytics for your website? so you know whether your website is </span></span><span style="background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif;">contributing to the success of your business...</span><br /><span style="background-color: rgba(255, 255, 255, 0); font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/fMeKXsl7xT8" width="560"></iframe></span>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-15127708890597527382013-09-28T15:51:00.000-07:002013-12-02T01:56:10.241-08:00How to quickly invite all your Facebook friends to a Facebook event - Tip and Trick <div class="separator" style="clear: both; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">We recently wrote an article about </span><a href="http://edigitalaus.blogspot.com.au/2013/09/how-to-invite-all-your-facebook-friends.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">how to Invite all your Facebook friends to a Facebook page</a><span style="font-family: Arial, Helvetica, sans-serif;">. Some times you also might need to invite all your thousands Facebook friends to a Facebook event but do not have the time to tick all those boxes next to your friends names. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; text-align: center;"></div><b style="font-family: Arial, Helvetica, sans-serif;">WHAT TO DO - TIP AND TRICK</b><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Follow the below steps and you will get it done in less than a minute. Viola!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Cheers Mauricio @ eDigital.</span><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Join the event with your personal Facebook account using Firefox browser.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">On the event page, click on "Invite friends" box </span><span style="font-family: Arial, Helvetica, sans-serif;"> - A pop up window will appear.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Scroll down until the end of the "Search by Name" list.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Open Firefox Scratch pad by going to Tools menu, then Developers, then Scratchpad.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">A small window or pad should open.</span></li></ul><a href="http://www.audiomind.us/blog/wp-content/uploads/2012/10/web-developer-scratchpad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="373" src="http://www.audiomind.us/blog/wp-content/uploads/2012/10/web-developer-scratchpad.jpg" width="400" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Paste the below code into the pad.</span></li></ul><div><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; line-height: 18px;"><span style="color: #b45f06;">javascript:elms=document.getElementsByName("checkableitems[]");for (i=0;i<elms.length;i++){if (elms[i].type="checkbox" )elms[i].click()};</span></span></span></div><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><ul><li><span style="color: #b45f06; font-family: Helvetica Neue, Helvetica, Arial, sans-serif;"><span style="font-size: 12px; line-height: 18px;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: normal;">Click on to 'Execute" menu and then press "Run".</span></span></span></li></ul><a href="http://www.audiomind.us/blog/wp-content/uploads/2012/10/scratchpad-run-javascript-code.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="240" src="http://www.audiomind.us/blog/wp-content/uploads/2012/10/scratchpad-run-javascript-code.jpg" width="320" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><ul><span style="font-family: Arial, Helvetica, sans-serif;"><li>Wait around 10-20 seconds and all your friends names should be now ticked.</li></span></ul><a href="http://www.audiomind.us/blog/wp-content/uploads/2012/10/all-facebook-friends-selected1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="267" src="http://www.audiomind.us/blog/wp-content/uploads/2012/10/all-facebook-friends-selected1.jpg" width="320" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><ul><span style="font-family: Arial, Helvetica, sans-serif;"></span></ul><span style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;">Hope it works for you. If not give me a buzz and happy to assist +61481367711.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Mauricio</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; color: #333333; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Need to support promoting with your event via social media? </span><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist, SEO & Social Media Specialist on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a> <a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul><div><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><b><br /></b></span></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><b>RELATED</b></span></span></div></div><div><ul><li><span style="color: #333333;"><span style="line-height: 20px;"><a href="http://edigitalaus.blogspot.com.au/2013/09/how-to-invite-all-your-facebook-friends.html" style="font-family: Arial, Helvetica, sans-serif; line-height: normal;" target="_blank">How to Invite all your Facebook friends to a Facebook page.</a></span></span></li></ul></div><br />Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-91799548313276603522013-09-28T04:42:00.000-07:002013-12-02T01:56:10.332-08:00How to quickly invite all your Facebook friends to like a Facebook page - Tip and trick<span style="font-family: Arial, Helvetica, sans-serif;">Recently we wrote an article on <a href="http://edigitalaus.blogspot.com.au/2013/09/how-to-invite-all-your-facebook-friends_28.html" target="_blank">how to invite your Facebook friends to a Facebook event</a>. However, sometimes you might also want to invite your thousands Facebook friends to "Like" a Facebook page but you do not have the time to manually select (tick) all those little boxes next to your friends names when inviting them to "Like" a Facebook page.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; text-align: center;"></div><b style="font-family: Arial, Helvetica, sans-serif;">WHAT TO DO - TIP AND TRICK</b><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Follow the below steps and you will get it done in less than a minute. Viola!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Cheers Mauricio @ eDigital.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Visit the desire Facebook page using your personal Facebook account (not as page admin logged in) using <b><u>Chrome Browser</u></b>. (Yes, this will only works using Chrome).</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Click on "Invite friends" - A pop up window will appear.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Click on the arrow next to the box that reads "Recent Interations" and select: "Search all friends"</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Scroll down until the end of the "All friends list".</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Mac users using chrome to press "option + Command + J" - it will open the Chrome java script console.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Paste the below code into the console and then press enter.</span></li></ul><ol><li><pre class="qoate-code" style="background-attachment: scroll !important; background-color: rgb(240, 240, 240) !important; background-image: none !important; background-position: 0px 0px !important; background-repeat: repeat repeat !important; border: 1px solid rgb(218, 218, 218) !important; font-family: Consolas, Monaco, 'Courier New', Courier, monospace !important; font-size: 15px; line-height: 21px; overflow-x: auto !important; padding: 11px !important; vertical-align: baseline; white-space: pre-wrap !important; word-wrap: break-word !important;"><span style="color: #b45f06;">var inputs = document.getElementsByTagName("input");<br />for (var i=0; i < inputs.length; i++) {<br />if (inputs[i].getAttribute('type') == 'checkbox') {<br />inputs[i].click();<br />}<br />}</span></pre></li></ol><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-IdvLF5VR3rk/UkbHDH8kwcI/AAAAAAAAAns/EpYquQ5y7Zw/s1600/Inviteallfriends2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="388" src="http://3.bp.blogspot.com/-IdvLF5VR3rk/UkbHDH8kwcI/AAAAAAAAAns/EpYquQ5y7Zw/s400/Inviteallfriends2.png" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Invite all your Facebook friends quickly by pasting a Java Script <br />code into the Chrome Java Script Console - By eDigital</b></span></td></tr></tbody></table><ul><li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 21px; white-space: pre-wrap;">Wait for some 5-10 seconds and all your friends ( who have not been invited previously) will be automatically selected.</span></li></ul><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Hope it works for you. If not give me a buzz and happy to assist +61481367711.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">Mauricio</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Need to Support with your new Facebook page? </span><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist, SEO & Social Media Specialist on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check </span><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; font-family: Arial, Helvetica, sans-serif; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a></span><span style="font-family: Arial, Helvetica, sans-serif;"> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><br /></span></span><br /><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"></ul><div><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><b>RELATED</b></span></span></div></div><div><ul><li><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;"><a href="http://edigitalaus.blogspot.com.au/2013/09/how-to-invite-all-your-facebook-friends_28.html" style="font-family: Arial, Helvetica, sans-serif; font-size: medium; line-height: normal;" target="_blank">How to invite your Facebook friends to a Facebook event.</a></span></span></li></ul></div><br />Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-55817820632007651772013-09-25T01:45:00.000-07:002013-12-02T01:56:10.293-08:00Technology in the Home<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-Zn7k_f7vMGo/UkKh8IfD1wI/AAAAAAAABYw/K0rWPaK8La4/s1600/st-clare-painting-modern.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-Zn7k_f7vMGo/UkKh8IfD1wI/AAAAAAAABYw/K0rWPaK8La4/s200/st-clare-painting-modern.jpg" width="177" /></a></div>The latest issue of the online review <i><a href="http://www.humanumreview.com/" target="_blank">Humanum</a> </i>published by the Center for Cultural and Pastoral Research (the research facility of the John Paul II Institute in Washington, DC), which I edit, is now online and has big implications for education. It is all about the impact of <b><a href="http://www.humanumreview.com/articles/category/summer-2013" target="_blank">Technology in the Home</a></b>. Not so much washing machines and vacuum cleaners (who could object?) but TV, the new information technology, and the social media. Is this stuff rewiring our brains? Is technology really morally neutral? Is it just a tool we use, or can it be said to be using us for its own built-in purposes? What are the implications for home life, for family time, for reading, for the atmosphere in which we live, for the disparity between rich and poor?<br /><br />Most of the articles are book reviews, perceptively written to review the available literature, but the issue as always starts with a number of articles setting the scene and discussing the main questions. There is also a Witness piece by an English father struggling to make the best use of modern technology in bringing up his children.<br /><br />Please explore the site, and <a href="http://www.humanumreview.com/register/" target="_blank">subscribe</a> by putting your name down for an email alert each time a new issue of <i>Humanum</i> comes online, so you don't miss anything. There is no charge – it is a free service of the Institute.<br /><br /><i><span class="Apple-style-span" style="font-size: x-small;">(The <a href="http://www.humanumreview.com/about/humanum-imagery" target="_blank">cover image</a>, shown here, is a painting of St Clare, patron saint of TV.)</span></i>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-55629109332227309732013-09-21T14:21:00.000-07:002013-12-02T01:56:10.292-08:00The Amplituhedron<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-KdKciwEtMEw/Uj4MzRrUbpI/AAAAAAAABXc/RA2tczv2ah8/s1600/amplutihedron_span.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-KdKciwEtMEw/Uj4MzRrUbpI/AAAAAAAABXc/RA2tczv2ah8/s320/amplutihedron_span.jpg" width="320" /></a></div><a href="https://www.simonsfoundation.org/quanta/20130917-a-jewel-at-the-heart-of-quantum-physics/" target="_blank">Quanta<i> magazine reports</i></a> that "physicists have discovered a jewel-like geometric object, the Amplituhedron, that dramatically simplifies calculations of particle interactions and challenges the notion that space and time are fundamental components of reality. The revelation that particle interactions, the most basic events in nature, may be consequences of <i>geometry</i> significantly advances a decades-long effort to reformulate quantum field theory, the body of laws describing elementary particles and their interactions. The new geometric version of quantum field theory could also facilitate the search for a theory of quantum gravity that would seamlessly connect the large- and small-scale pictures of the universe. Attempts thus far to incorporate gravity into the laws of physics at the quantum scale have run up against nonsensical infinities and deep paradoxes. The amplituhedron, or a similar geometric object, could help by removing two deeply rooted principles of physics: locality and unitarity." <i>(Abridged from the </i>Quanta<i> report by Natalie Walchover. With thanks to Ben Olsen. For mention of a previous attempt to locate the underlying structures of physics in geometry by Dr Garrett Lisi <a href="http://beauty-in-education.blogspot.co.uk/2010/05/symmetry.html" target="_blank">go here</a>.)</i>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-74986277807249016352013-09-18T03:58:00.000-07:002013-12-02T01:56:10.316-08:00Write something worth reading or do something worth writing about<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.quotehd.com/imagequotes/authors5/benjamin-franklin-politician-if-you-would-not-be-forgotten-as-soon-as.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://www.quotehd.com/imagequotes/authors5/benjamin-franklin-politician-if-you-would-not-be-forgotten-as-soon-as.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Websites and blogs that no-one visits and cares about should read this!</b></span></td></tr></tbody></table><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><b><span style="font-family: Arial, Helvetica, sans-serif;">This could be the best advice to websites and blogs that no-one visits or cares about: </span></b><br /><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><b><span style="font-family: Arial, Helvetica, sans-serif;">"<i><span style="color: #b45f06;">If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing</span></i>". </span></b><br /><b><span style="font-family: Arial, Helvetica, sans-serif;">Benjamin F.</span></b><br /><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Need to A WRITER for your website, google rankings or social media strategy? </span><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist, SEO & Social Media Specialist on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check </span><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; font-family: Arial, Helvetica, sans-serif; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a></span><span style="font-family: Arial, Helvetica, sans-serif;"> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-67963177963047101902013-09-17T01:12:00.000-07:002013-12-02T01:56:10.308-08:00Model schoolSometimes things go right. "Starting last spring, St Jerome’s began transforming itself from a debt-ridden, pre-K-8 institution into a showcase for one of the more intriguing trends in modern education. It is one of a handful of archdiocesan Roman Catholic schools in the country to have a classical curriculum. 'Classical' education aims to include instruction on the virtues and a love of truth, goodness and beauty in ordinary lesson plans. Students learn the arts, sciences and literature starting with classical Greek and Roman sources. Wisdom and input from ancient church fathers, Renaissance theologians and even Mozart — whose music is sometimes piped into the classrooms to help students concentrate better — is worked in." The article from <i>The Washington Post</i> from which this extract is taken is one of several that have recognized the success of the <a href="http://www.stjeromes.org/stjeromeschool.htm" target="_blank">St Jerome Academy</a> after last year's makeover. To read more, follow the link, and look too at the Educational Plan listed in the column on the left.Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-84215399450148268872013-09-05T21:18:00.000-07:002013-12-02T01:56:10.328-08:00Happy Friday - Social Media Managers @ 5pm<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash4/s403x403/999198_604384542918337_276964167_n.jpg#!" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash4/s403x403/999198_604384542918337_276964167_n.jpg#!" width="478" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Happy Friday - Social Media Managers at 5pm by eDigital</span></b></td></tr></tbody></table><span style="background-color: white; color: #37404e; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;"><b>Happy Friday! This is what Social Media Specialists do on Fridays 5pm!</b></span><div><span style="font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 17.984375px;"><b><span style="color: #37404e;">By </span><span style="color: red;">e</span><span style="color: #37404e;">Digital</span></b></span></span><br /></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-50207888692451815572013-09-03T03:11:00.000-07:002013-12-02T01:56:10.284-08:00Key Intakes from Pozible Crowdfunding workshop Sep 2013<a href="http://acapta.org.au/wp-content/uploads/2013/06/Pozible-Workshops-524x349-400x266.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="424" src="http://acapta.org.au/wp-content/uploads/2013/06/Pozible-Workshops-524x349-400x266.jpg" width="640" /></a><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">HOLA!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;">I am back! writing my weekly article ( been busy with our successful launch of the new LEA <a href="https://www.facebook.com/latinoamericanosempresariosaustralia" target="_blank"><b>Latinoamericanos Empresarios Australia</b></a> business and entrepreneurs network last night in Sydney, Australia.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">As promised last week, please find below all the fantastic learnings and tips I grabbed from the <b>Pozible Crowdfunding Workshop</b> </span><span style="font-family: Arial, Helvetica, sans-serif;">on Tuesday 3rd September 2013 in Sydney.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">This crowd funding workshop was super valuable, specially now that <span style="color: red;"><b>e</b></span>Digital has been engaged to help <a href="http://www.youtube.com/watch?v=w1FlkM5Izjs" target="_blank"><b>Vibrating Planet</b></a> crowd funding campaign to be launched on the 27th of September 2013 at our <b><a href="http://www.moshtix.com.au/event.aspx?id=67527&caller=CAL&noadd=true&skin=291#buy" target="_blank">Vibrating Planet launching party</a> </b>(All invited if you are in Sydney).</span><br /><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><br /></div><a href="https://lh3.googleusercontent.com/-9_r_z8yyS_Y/UiW14BL9c1I/AAAAAAAAAm0/AsGNTUxkPzo/s640/blogger-image--1576436358.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://lh3.googleusercontent.com/-9_r_z8yyS_Y/UiW14BL9c1I/AAAAAAAAAm0/AsGNTUxkPzo/s640/blogger-image--1576436358.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Pozible Crowdfunding Workshop September 2013 - Ambassador Suzie Nguyen speaking to the audience</b></span></td></tr></tbody></table><div class="separator" style="clear: both;"><b style="font-family: Arial, Helvetica, sans-serif;">KEY TAKEAWAYS FROM POZIBLE CROWDFUNDING WORKSHOP</b></div><div class="separator" style="clear: both;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="separator" style="clear: both;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Why people use crowdfunding</b></span></div><div class="separator" style="clear: both;"></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">You can build an audience at low cost.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">It allows to pre-sale your new products that are created as part of your project.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Unlimited potential to raise as much as your project can attracts.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">It is fun! you will be very excited when successfully funding your project.</span></li></ul><div class="separator" style="clear: both;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Tips for project and rewards participation</b></span></div><div class="separator" style="clear: both;"></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Involve people in your crowd funding project. </span><span style="font-family: Arial, Helvetica, sans-serif;">The more they can participate and be part of it, the more they will be interested to support your project.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">The above translates in creating "Intimate levels" of engagement that are unique to the project and rewards. Examples can be exclusive lunch/dinner rewards with project creators, donors to be part of the group that designs or selects the logo, supporters material (photos, stories) to be part of the project creative outcome, etc.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Quirkiness works - Be creative with your rewards structure. People love authenticity. It was mentioned a project where someone was raising to spend on a night out...then the the project raised $500 as the project rewards were so quirky and different.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Financial rewards are not allow in Pozible. You cannot give away money, shares, etc as part of a reward.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Top rewards can be companies that act as sponsors of that reward. Keep that in mind when negotiating sponsor opportunities. Sponsors like that as it gives them a level of certainty that they will invest to projects that are just successful.</span></li></ul><span style="font-family: Arial, Helvetica, sans-serif;"><b>Tips for funding target</b></span><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Target the absolute minimum budget that is critical to get your project over the line, specially for first timers and project creators that might not have a strong or solid fan base.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">You should budget for the creation, management and delivery of rewards as part of your funding.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Transparency is key! Supporters should be able to know exactly how you are going to invest/spend the raised money into the project. Provide exact details.</span></li></ul><span style="font-family: Arial, Helvetica, sans-serif;"><b>Tips for Marketing your project</b></span><br /><div class="separator" style="clear: both;"></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Most of traffic comes from Project creators social media graph: Facebook and twitter accounting for the majority of traffic.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Contact every donor and say "Thank you" and remind them to invite their friends and family to donate.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Link from your project Youtube videos to your Pozible campaign via 'Annotation" feature on Youtube.</span></li><li><span style="font-family: arial, helvetica, sans-serif;">Once launched, you need to test your campaign and ensure payments are going through.</span></li><li><span lang="EN-US"><span style="font-family: arial, helvetica, sans-serif;">Decide on your</span><span style="font-family: Arial, Helvetica, sans-serif;"><b> voice and tone. Be consistent. Some might decide to </b></span></span><span style="font-family: Arial, Helvetica, sans-serif;">NOT ask for donations. Instead, They</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;"><u>INVITE</u></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">people to</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;"><u>be part</u></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">of their project; to</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;"><u>participate</u> </b><span style="font-family: Arial, Helvetica, sans-serif;">with in the project by</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><b style="font-family: Arial, Helvetica, sans-serif;"><u>contributing</u></b><span style="font-family: Arial, Helvetica, sans-serif;"> via crowdfunding website</span><span style="font-family: Arial, Helvetica, sans-serif;"> and get a fantastic reward from project creators.</span></li><li><b style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">You</span></b><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US"><b> need extra Collaborators: </b>you</span></span><span style="font-family: Arial, Helvetica, sans-serif;"> need to find more people who can contribute to your project and hence talk about and promote your crowdfunding campaign!</span></li><li><b style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">We need to mapout key Influencers and reach them: </span></b><span style="font-family: Arial, Helvetica, sans-serif;">People like to follow what influencers do! Is there any respected industry leader who could endorse your project? Can you ask other popular artist to donate and do a little story with them on why they supported you? You need to get endorsements from any popular <b><u>industry leaders</u></b> and promote their support to your project via social media.</span></li><li><b style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">Flyers needed! </span></b><span style="font-family: Arial, Helvetica, sans-serif;">When you meet new people during your crowdfunding campaign, a flyer needs to be given to them so they can participate on your campaign. People do not necessarily remember web addresses. Give them an amazing flyer that they cannot resist following up when they get back home.</span></li><li><b style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">You need to map out our activities calendar! </span></b><span style="font-family: Arial, Helvetica, sans-serif;">To keep people engaged via Social Media and as a way to remind them to donate, you need to plan and promote all your project daily activities during the the campaign period! You need to action this from the very beginning! </span><span style="font-family: Arial, Helvetica, sans-serif;">Activities can be:</span></li></ul><div class="yiv1184872990MsoListParagraphCxSpMiddle" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Concerts and gigs you will offer.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Collaborators you meet and start working with you.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2101" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Confirmed places you will visit as part of your project and people who will be hosting you.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2102" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Influencers you have met and endorse you project.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2103" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Crowdfunding updates, money raised so far.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2104" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Confirm sponsors</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2105" style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">- Other collaborations and stories.</span></div><div class="yiv1184872990MsoListParagraphCxSpMiddle" id="yui_3_7_2_1_1380413004855_2108" style="font-family: Arial, Helvetica, sans-serif;"><ul><li><b>You need visuals!</b> use photos and videos, and plenty of visual clues that our project is going to be successful!</li></ul></div><ul></ul><ul></ul><ul></ul><div class="separator" style="clear: both;"></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Setting up your Crowdfunding campaign</b></span></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Video describing the project is absolutely essential for improving the chances of success. Make it less than 3 minutes long.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Video and project description MUST be authentic, genuine, transparent and honest.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Tone of voice is extremely important. Ensure you get it right. seek for advice from professional communications specialist or watch other successful funded projects.</span></li></ul><div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Last but not least</b></span></div><div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Read <a href="http://www.pozible.com/help/handbook" target="_blank">Pozible handbook</a>, <a href="http://www.pozible.com/help/i/project_guide" target="_blank">Project Guidelines</a> and <a href="http://www.pozible.com/faq/index/1" target="_blank">FAQ's</a>.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Pozible might be able to help you find sponsors for social projects. <a href="http://www.pozible.com/help/contact" target="_blank">Contact Pozible team</a>.</span></li></ul></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Examples of successful Pozible crowd funding projects</b></span></div><div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.pozible.com/project/29114" target="_blank">Mr Black</a> - $10.000 target successfully raised!</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.pozible.com/project/22628" target="_blank">The two chair project</a> - $3,000 target successfully raised!</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.pozible.com/project/1205" target="_blank">Ton of Wool</a> - $33.000 target successfully raised!</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Check below Amanda Palmer - The art of asking video - very inspirational video.</span></li></ul></div><div><ul></ul><div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://img.youtube.com/vi/xMj_P_6H69g/0.jpg" height="320" width="640"><param name="movie" value="http://youtube.googleapis.com/v/xMj_P_6H69g&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="640" height="320" src="http://youtube.googleapis.com/v/xMj_P_6H69g&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div><div><br /><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Need to Crowdfund but do not have the time to project manage it? </span><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist, SEO & Social Media Specialist on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check </span><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; font-family: Arial, Helvetica, sans-serif; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a></span><span style="font-family: Arial, Helvetica, sans-serif;"> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul></div></div></div><div class="separator" style="clear: both;"></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://lh4.googleusercontent.com/-YVfIGgZqXLE/UiW12ItiJHI/AAAAAAAAAms/lHlgP2KETqE/s640/blogger-image-1477976856.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://lh4.googleusercontent.com/-YVfIGgZqXLE/UiW12ItiJHI/AAAAAAAAAms/lHlgP2KETqE/s640/blogger-image-1477976856.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Pozible Crowdfunding Workshop Sep 2013 - Founder Rick Chen speaking to the audience</span></b></td></tr></tbody></table></div>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-36751689842626508652013-09-02T06:34:00.000-07:002013-12-02T01:56:10.270-08:00Global Mobile App market to triple in just less than 3 years! <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-FQ3XjX_g7U0/UiSTamqZkLI/AAAAAAAAAmc/tIXxc22nNJs/s1600/mobilemonday.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="480" src="http://2.bp.blogspot.com/-FQ3XjX_g7U0/UiSTamqZkLI/AAAAAAAAAmc/tIXxc22nNJs/s640/mobilemonday.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Mauricio Escobar Marmol from eDigital @ <a href="http://mobilemondaysydney.com/" target="_blank">Mobile Monday Sydney</a> 2nd Sep 2013</span></b></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"><br /><br />As global mobile app market is to triple in just less than 3 years time; I wanted to have a refresher tonight at <a href="http://mobilemondaysydney.com/">Mobile Monday Sydney</a>. Key takeaways to follow suit this week.</span><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 15.454545021057129px;"><br /></span><br /><div><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow <a href="https://www.facebook.com/momosyd?fref=ts" target="_blank">Mobile Monday Sydney on Facebook</a>.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist & on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check </span><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; font-family: Arial, Helvetica, sans-serif; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a></span><span style="font-family: Arial, Helvetica, sans-serif;"> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul></div></div><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 15.454545021057129px;"><br /></span><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 15.454545021057129px;"><br /></span><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 15.454545021057129px;"><br /></span>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-18113052509231381102013-09-01T20:17:00.000-07:002013-12-02T01:56:10.249-08:00Tips from Nick Boshier - Creator of Beached az bro! & Bondi Hipsters - Youtube videos<br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">Last thursday I had the pleasure to assist to <b><a href="http://www.enginerm.com/" target="_blank">Engine Room</a>'s </b>(Co-working space) <b>Digital Freelancers session</b> - @ Chippendale, Sydney. Australia.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Nicholas Boshier - Creator of Beached az bro! (Beached Whale), Trent from Punchy & Bondi Hipsters - Viral and popular Youtube videos</b> was one of the keynote speakers and here I would like to share his tips for digital content creation.</span><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-pUeOY4WY5LI/UiQCE8a1PII/AAAAAAAAAmM/AkqUTCvW3uY/s1600/IMG_1564.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="http://4.bp.blogspot.com/-pUeOY4WY5LI/UiQCE8a1PII/AAAAAAAAAmM/AkqUTCvW3uY/s640/IMG_1564.JPG" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: Arial, Helvetica, sans-serif;">Nicholas Boshier @ Engine Room Presentation</span></b></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"><b>NICK'S TIPS:</b></span><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Create simple stuff - do not complicate it.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">You never know what's gonna hit but some key elements normally work: needs to be easy to watch, short version, colorful colours, able to watch on your iphone.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Needs to be sharable (make something that people want to share - advocacy). Give it away - Free.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Youtube is hungry for cool and unique content and they are very supportive</span><span style="font-family: Arial, Helvetica, sans-serif;"> with new content creation ideas. </span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Youtube can also help your content to be partner with specific brands.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Do not wait for perfection. Create and launch quick, if something bites then you build around it.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Visit, watch and use all the tips given on <a href="http://www.youtube.com/yt/playbook/" target="_blank"><b>Youtube's Playbook</b></a> website for content creators. </span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">You need to have a constant desire to push stuff out.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Be willing to suck up, to be bad and learn from mistakes. Next time you will do it better.</span></li></ul><div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Beached Whale - Beach az bro video (7 million views - not bad bro!)</b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div><object height="360" width="640"><param name="movie" value="//www.youtube.com/v/ZdVHZwI8pcA?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/ZdVHZwI8pcA?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><br /><br /><div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Idea got created with $16 dollars and coffee. Very simple creation.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Whether you are a creator or not, you have access to a massive audience via Youtube.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Cafe Press allowed them to sell Promotional staff including a Beached az bro g-string!</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Supre approached them and they wanted to do a Beached az t-shirt and as soon as they started selling t-shirt via Supre the Beach az concept worked and sold thousands of t-shirts.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Then, ABC (Australian tv channel) came in and wanted to expand the concept with some TV series (episodes).</span></li></ul></div><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Trent from Punchy (over a hundred thousand Facebook fans)</b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><br /><object height="360" width="640"><param name="movie" value="//www.youtube.com/v/0RjC-vh06_c?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/0RjC-vh06_c?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Got offered a featured film that possibly will be done 2014.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Raised part of the money as a Crowdfunded.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Trent from Punchy was just an experiment that become so popular.</span></li></ul><div><span style="font-family: Arial, Helvetica, sans-serif;"><b>Bondi Hipsters Youtube episodes & The life organic video</b></span><br /><br /><object height="360" width="640"><param name="movie" value="//www.youtube.com/v/HR4n6OVoyYQ?hl=en_US&version=3&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/HR4n6OVoyYQ?hl=en_US&version=3&rel=0" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object></div><div><ul><br /><li><span style="font-family: Arial, Helvetica, sans-serif;">Bondi Hipsters idea coming from Christian who was sick during some months.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">One episode a week for a year.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Turn down any sponsorship. They just wanted to build the audience.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Sold episodes to ABC.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">TV channels are so hungry for content.</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Merchandise line coming up</span></li><li><span style="font-family: Arial, Helvetica, sans-serif;">Bondi Hipsters tour coming up at festivals.</span></li></ul></div><object height="360" width="640"><param name="movie" value="//www.youtube.com/v/GPZbjcDw2Co?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/GPZbjcDw2Co?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="640" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object><br /><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><div class="separator" style="clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>NEXT</b></span></div><div><ul style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Call Mauricio - Digital Marketing Specialist & on</span><span style="font-family: Arial, Helvetica, sans-serif;"> +61481 367 711</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Check </span><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; font-family: Arial, Helvetica, sans-serif; text-decoration: none;" target="_blank" title="Mauricio Escobar">Mauricio Escobar Mármol</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/maescobar" style="color: #da0000; text-decoration: none;" target="_self" title="Mauricio Escobar">LinkedIn</a></span><span style="font-family: Arial, Helvetica, sans-serif;"> profile.</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Follow us on </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/pages/e-Digital/181771771846285?sk=wall" style="color: #da0000; text-decoration: none;" target="_self" title="edigital">Facebook</a>, <a href="http://edigital.tumblr.com/" style="color: #da0000; text-decoration: none;" target="_blank">Tumblr</a>, <a href="https://twitter.com/eDigitalAus" style="color: #da0000; text-decoration: none;" target="_blank">Twitter</a> </span><span style="font-family: Arial, Helvetica, sans-serif;">or</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="https://plus.google.com/b/111130300024769242740/111130300024769242740/posts" style="color: #da0000; text-decoration: none;" target="_blank">Google+</a></span></li></ul></div></div><br /><br />Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.comtag:blogger.com,1999:blog-8257011062457947507.post-6609195666840473612013-08-29T01:41:00.000-07:002013-12-02T01:56:10.303-08:00<div class="separator" style="clear: both; text-align: center;"><a href="https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-prn2/1175697_601278183228973_922708712_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-prn2/1175697_601278183228973_922708712_n.jpg" width="640" /></a></div><br /><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;">Adrian owner of <b><a href="http://www.bondirumba.com.au/" target="_blank">Bondi Rumba</a></b> has jus given me a free ticket for Fat Freddy's Drop concert tonight! </span><br /><br style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;" /><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;">He just made my day! </span><br /><br style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;" /><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12.727272033691406px; line-height: 17.99715805053711px;">As an act of thanking I will give him a free Digital Marketing Consulting session.</span>Anonymoushttp://www.blogger.com/profile/08847542142044474340noreply@blogger.com