Long Term Keyword Research leads to Long Term Search Engine Ranking Results
I spend my days and nights working on a lot of websites from all different type of niches and I am constantly reminded of the importance of keywords. It really all comes down to obtaining the coveted top 10 listings for your most profitable keywords in the major search engines, of course Google is the one that most seek out and freak out about.
Since your keyword rankings can make or break your online marketing plans. You have to be consistent and keep your keywords on the first page of the search engine result pages or SERPs. It's all about getting top keyword rankings and staying there. You can do this will Long Term SEO.
If you're trying to target extremely competitive and profitable keywords you will definitely have your work cut out for you. You will have to have the type of mindset that it's going to take time, and you are going to have to have patience. Then again, if you have money in the bank like Daddy Warbucks and time to build and buy links to get you to the top spots then you might be there in no time, MIGHT. Google has frowned upon link buying and is/has taken steps to fight it, although there are some who still use this form of link building to obtain top ranking position, doesn't mean that it's the right thing to do. Why take the risk of Google finding out? If you want to rank for those “competitive” keywords, you are going to have to expect to spend months if not years, getting to those top listings.
Long Term SEO is the way to go!
Most website owners who are just starting out and honest website owners want to take the proper yellow brick road to the top and earn those top rankings by providing good quality content that your website visitors will actually find useful and beneficial. These “honest” website owners build links and target their keywords in a natural way, by creating articles, having keyword enriched content, writing ebooks, working with blog owners, targeting social networking sites and building their brands, which in return will build backlinks or one way links to their sites.
One way to help you achieve long term keyword rankings in the top results is by building one way links. You will start to gradually see over time that these links will build up those highly competitive keywords you are trying to target and your rankings will go up in the search engines. Searchers will find your content on the web and start to bookmark it or share it with others in their social networking groups. They can share your information, content, products or services on sites like Kaboodle, Stumble Upon, Facebook, Twitter etc. and your rankings will move up even faster. I'm a fan of social networking sites and definitely believe that you should focus on creating content on your blogs or websites that will make others want to share it or come back to it to see what else you are going to say or provide.
Building links and keyword marketing has become very competitive. You may have noticed some of your competitors holding the top positions on a consistent basis. This is because they are focusing on targeting their keywords in their website content, focusing on obtaining backlinks or one way links to their sites using those keywords and working on their SEO campaign on a long term basis.
Google is always changing, as you may have noticed lately. You may see a site listed on the first page of their search results one day and then gone the next or you may see a page rank at a 3 one day and then a 1 the next. You really have to stay on top of your game if you want to keep your keywords in the top positions. It really all comes down to making quality content that web surfers will find beneficial or think that they need.
Overall, once you have taken the time to tackle your SEO plans and no longer run from them your long term SEO will end up working for you in the long run as long as you keep promoting your site and using your keywords in your content, and link titles. Make sure to target hundreds of keywords, but don't use them all on one page! Make a list of the main keywords for your site, then make a list of keywords for each one of those main targeted keywords. Once you have narrowed down two or three for each page. Then start incorporating them into your website pages, products etc..
If I have learned anything over the years that I have been working on SEO, one thing always remains true and that is PERSISTENCE! You must keep at it and don't give up. It's going to take months if not years to get to the first page especially for very competitive keywords, but if you can see the big picture it is so worth it in the end.
If you need some help with finding keywords that are being searched for on a daily basis, I have listed some keyword tools that I use everyday and they are free:
Word Trackers Free Keyword Tool
So take a deep breath and an aspirin. Make a to do list to start focusing on Long Term SEO and building one way links to your site and you will be on your way to success in no time.
Sincerely,
Your SEO Gal
Carla Phillips
