Sunday, March 14, 2010

How To Make Your Site More User Friendly

Here are a few tips on making your site more user friendly for your visitors:

  • Have a search box. People like to be able to enter in a search term on your site so they don't have to click on each category to find what they are looking for. Make sure you have a search box to make this easy to do.
  • Have a way to get back to the place where they last visited. For instance, make sure you have links that were visited in a different color than your links that have not been visited. Most go with a dark purple color for links that have been visited. This makes it easier for them to know which pages have already been seen
  • Make sure you make it easy for your visitors to easily get back to your home page. If there is no visible Home page button or link for them to click on they may become frustrated and leave the site. Having it at the top is a very good place.
  • Have easy to understand content. If you want someone to click on a link. Make sure the words or link is highlighted. Most internet users recognize the color blue as a link that is clickable to another page, but if you have other colors that you use, that is okay, just make sure you let them know that I want you to visit this link here in your on page content Your visitors like to be told what to do next, so make it easier for them in plain english.
  • List the benefits of your products or services in the first paragraph of your product or website pages. Tell them how this type of product will improve their life or situation. Or how you can change their circumstances with your services or product. If your product or service can change a negative situation or something that they are having issues with then a customer is more likely to buy. Don't make it difficult for them to what what the benefits are of our product or service. Put in understandable text, bullets always work.
  • Make it easy for them to be able to contact you. A visible contact button or link is always best at the top of your site.

These are just some suggestions you can take to help make your site easier to navigate and convert your traffic into sales!.

Carla Phillips
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