Checking Your Organic Keyword Ranking Data Just Got Easier!

Have you ever wondered how many times your listing appears in Google's organic search engine results? Want to know how effective your listing really is? How many times someone clicks on your listings and in which position your link gets clicked on?

Well, the wait is over! You can now see which keywords are performing the best and in which positions on Google!

It's one thing to be listed on the first page of Google but it's a whole different ball park when your listing is actually being clicked on by potential customers.

Up until now there hasn't really been any really good tools to tell you exactly where your site is listed and how many times someone has actually clicked on your listing to get to your site.

There are some techniques and some tricks of the trade that let you know these things but nothing that most website owners/ webmasters would know.

Guess what,

No you no longer have to wonder if your listings are actually being clicked on.

Google webmaster tools now tells you what keywords your site is being listed for in their search results and in addition to letting you know which keywords they also tell you how many times your site shows up in their search results plus how many times your listing is actually being CLICKED ON!

How cool is that!

You can also know which positions your listings were in and how many times your listing was clicked on in that position plus so much more!

You may be shocked to see that being #1 doesn't always mean your listing will be clicked on. You may see that your listing in the 4th or 6th position is doing better than your listing in the 1st position.

This to me is excellent news as far as SEO is concerned. This will give you the opportunity to see what's actually working for you.

This new data will let you know if you need to spruce up your on page content / meta tags or change around some wordings if you find that a keyword is getting a lot of impressions but the CTR (click through rate) is at a very low rate.

This tool is also great for seeing how your branding is working. You can check and see how many times someone actually types in your business brand opposed to typing in your actual keywords. If you see that your brand name is showing a lot of impressions and click throughs, that is a clear indication that there is some buzz going on about your business and you are moving in the right direction.

Over the years I have had the opportunity to work with a lot of webmasters to help improve their keyword ranking in Google , Yahoo and Bing and increase their website traffic and conversion rate. Our packages have always included Google Webmaster Tools set up but I urge webmasters to sign up for an account more than ever now.

I have been granted permission from one of my long term seo clients (Fleur Lilly) to use their data to show you how the new feature in Google's webmaster tools can help you with optimizing your site or improving your visibility in Google's search engine result pages (SERPS).

Below is the data for one of 358 Fleurlilly.com top search engine queries or targeted keywords. We targeted this keyword phrase for them in the beginning of March 2010. From the data (March 18,2010 to April 18,2010) , we can see that our optimization for this keyword phrase is on the right track. This keyword has generated a lot of traffic to their site and they have seen a tremendous increase in conversions for this brand, so much that they told us that they had sold out of many of their styles and have had to order close to 200 new pairs!

In the images below, you will see the number of times their site shows up in Google's search engine result pages (Impressions), the number of times potential customers clicked on their listing (Click Through Rate) and the percentage between the two.

This image shows their top search query, how many times their site showed up and the number of traffic they got for just this keyword phrase for the past 30 days:

This next image shows a break down of the keyword phrase, which you can see by clicking on the + sign right next to your keyword. The data shows the position their site / listing showed up in their SERPS. It also shows how many times their listing showed and the number of times her listing / link was clicked on.


If you pay close attention you will see that her site performed better in the 3, 4, and 5th position. Guess what!? Their site did okay on the 2nd page too! Their site showed up 1000 times and was clicked on 46 times. Not to bad for 2nd page listing. The site has showed up on the third page too but no clicks. So from their data their site performs great on the first page and still has traffic from the second page but being listed on other pages is not something that is too beneficial.

This image data shows something that is very interesting. This image shows which pages are getting the most click throughs and impressions. What was interesting about this data is that their product pages are getting the most traffic. This goes back to my comments about not abandoning your product pages. It's great to focus on your categories and main categories but definitely more beneficial when you focus on the actual product landing page. So don't neglect your product pages. Make sure you optimize the meta tags and your on page content.

Using your data in your webmaster tools can help you improve your website by letting you know which keywords you are ranking for, and how many times your site is being clicked on. If you see that you have keywords that have a high impression amount but a low CTR and more importantly no sales. Then go back to the drawing board and change things around a bit to increase your CTR. I'll do another post to give you tips on increasing your CTR. If you have a low percentage in click throughs but your conversion is high, you can still be on the right track and just may need some minor updates.

You can also use this data to increase your branding.

If you are not getting any traffic with your business name as a keyword, this lets you know what you need to improve on as far as branding.

If branding is part of your business strategy then you will have to start focusing on building your brand through social media avenues, building business relationships with others in your industry and getting your name out there by participating in events or even partnering up with blogs.

This new feature in your Google Webmaster tools gives you so much insight and data that you definitely want to look into if your organic listings are important to you and your business online success in Google's search engine result pages.

Now is the time to get focused and make a decision about how serious you want to be about moving in a positive direction with your search engine optimization and website traffic needs.

The tools are available to you, it's up to you to take advantage of them.

If your not sure what all the data is or how to improve your organic search engine listings. Consult with an SEO specialist.

Special Thanks to FleurLilly.com for allowing me to use their data!

Got any questions or comments about what you have done to improve your keyword ranking and CTR, leave us a comment, I'd love to hear from you!

Carla Phillips

My SEO Gal
http://myseogal.com
Got a Question or need help?
Contact My SEO Gal Today for a FREE SEO Quote.

Free SEO Tips

Over the next couple of weeks. I will be adding some tips on how to optimize your site to make sure it is search engine friendly.

The first tip will be on keyword research then the next one will be on choosing the right keywords for your meta title.

I hope you enjoy!

Your SEO Gal,
Carla Phillips
http://myseogal.com

Get listed on Google in less time

Over the past week or so I have received or been asked numerous questions about how I get sites listed on the first pages of the search engines for my clients targeted keywords in less than a month or what type of keyword tools I use.

So I decided to give a tip based off of those two questions. Well okay, I guess it would be tips instead of tip.LOL

I will start with the keyword tool first. When researching what type of keywords people are using for products you are selling or thinking about selling you can try Wordtracker or Miva. They both have free tools that you can use. Just enter in your type of product and there will be a display of keyword suggestions along with the number of daily searches. Locate the best that works for your products and use them in your meta titles, keywords in description.

Hurray!!! You are on your way to being listed on Google. Well no, not really. Yes keyword research is a MAJOR part of getting listed on the first pages of Google but.... that's not all to it though. If using the tools mentioned above and putting the keywords in your meta title and keyword tag and description were enough we would all be SEO experts.LOL

But the truth is, keyword optimization is not the win all situation.

Yes you can have the keywords in your meta title separate them by any symbol of your liking have them in the description over time you will start to see your site on the first four pages of the major search engines just by using that method but not any sooner than two months to a year.

It is somewhat difficult to really know how fast any SEO campaign will show results, and every campaign is different of course. SEO results are impacted by a lot of factors. One is the number of competitors competing for a keyword, the age of the site, the age of your competitors sites, and how well set competing sites are.

Okay so got the keyword thingy covered. So here's how you get listed quickly and I already know you guys know this but do you really know how it works?

How do I get some of my clients sites listed in as little as three weeks?:

Link Building

That's it!

Link Building. ..

Yes, it's tedious and boring and can make your head spin but it works.

You may say, well Carla that's what I have been doing for months and I am still not being listed on page 1, 2, or even 20!

Yes, but it depends on the type of links you are building.

You must focus on one way link building instead of just reciprocal linking. Reciprocal linking is okay and necessary if you are new and don't let anyone tell you that reciprocal link building is not good for your site! Yes, if you go overboard with it, it is not. For example, if you are exchanging links with over 100 sites per day than that just isnt natural and Google can see right through that. Hint stay away from sites that promise you thousands of links. They most likely own tons of websites and they just submit your website to all of their sites. Not good at all and it is known as one of those black hat tactics.

Start getting people to link to your site via site reviews, or product reviews. Create content that will make other sites want to link to you. Post comments on blogs with high page ranks and that do not have a "no follow" tag. If you get incoming links from sites that have a page rank of 3 or higher you will start to see your site appear right away in as little as four weeks.

So I know that's not what you wanted to hear because link building is truly boring but so worth it.

So put that on your to do list. Start getting incoming links, then your keyword research will come into play and things will all start to come together naturally.


I hope this helps out.

Please let me know if you have any questions.

Wishing you all a successful business day.

Affordable Link Building Services starting at only $45.00 a month!