Saturday, December 19, 2009

Image Optimization : Optimizing for the Search Results

I've touched on this topic before but it was a brief tip in an overall topic. I wanted to actually focus just on the topic of Image Optimization this time around.

I did some keyword research on image optimization a week ago as I am planning on updating my site and adding new products and packages and getting rid of some that are no longer beneficial to what I want my customers to achieve as far as success is concerned online.

I found out that the majority of keywords using image optimization only pertained to resizing images in other words optimizing images to add to your site so your web pages can load quickly. There were some searches that included keywords like search engine image optimization and seo image optimization but I was overwhelmed at how little this keyword was searched for as far as seo was concerned.

The reason why I was so shocked is it is a big factor in achieving targeted traffic to your site and a HUGE way you could possibly see an increase in sales as well.

Images are showing up in Google's search results for a lot of keywords. In most cases these images show up at the very top positions of their search results and in other cases they show up under a couple of website listings in their search results.

To get your images to show up in the image results you must have images properly optimized with your keywords in mind.

Below are a couple of tips or suggestions on how to do this:

If you are just starting your website this is the perfect time to perform this type of optimization., as you are resizing your images or getting product images ready to add to your site. When you save your image onto your hard drive. Make sure your image name includes your actual keywords and maybe a color or type of product name.

Here are two examples:

Don't: Don't save your image as the file name that you get from your digital camera or by the name that your vendor or manufacturer has named the image that you are getting from them.

For example: Here is the wrong way: IMG102697.jpg or FEA415441253644_ID1258.gif

Do: When you save your image to your pictures folder on your hard drive. I'll use my pet site as an example.

Here is an example of how you should save it: pink-studded-dog-collar.jpg

Naming your images with your keywords in mind increases your chances of showing up in Google's image search results. Thirty percent of my website traffic to my new pet site comes from my optimized images that show up in their search results. This is especially important for new website owners who are waiting for their site to start to rank for their targeted keywords.

Once you optimize your images, create a sitemap and upload it to Google. Make sure your sitemap includes your images. If you upload your products to Google Shopping your images will be included in your feed, so this is also a great way to get your optimized images added to their image index.

This task may take a while if your website is already established or if you already have tons of product images on your site that are not optimized but if you do some each day that will make all the difference as far as image optimization is concerned.

Google is now showing an array of different results in their search engine directory. These results are called "Universal Search". They return news feeds, blog feeds, videos, images and organic search results, and adwords campaigns.

Just imagine the amount of traffic you can achieve if your site is properly optimized for the search engines as well as having your images optimized, blog posts listed, articles, and videos.

The possibilities are endless and the search engines are giving you every chance to achieve your website traffic dreams.

The opportunities are yours for the taking!

Carla Phillips