First Colombian Presidency live Conference on Youtube - 18 Jan 2013

Primer Google Hangout On Air con el Presidente Juan Manuel Santos

WHAT WENT WELL

• Guest speakers were clear, engaging and inspirational. Congratulations to them!
• Moderator was successful at leading the conversations.

OPPORTUNITIES FOR IMPROVEMENT

• Offer clear instructions where the "live" conference will be held. It was not clear and many Google+ participants were not sure whether the "live" conference was on Google+ or over Youtube or at the official Colombian Presidency website.
• Ensure viewers are invited to a unique/single url. The Google Hangout description added more than one url creating confusion. 
• Starts conference on time. Colombian Presidency should lead by example. 
• Ensure live speaker is featured on the main Youtube screen. Many occasions, users were prompted with the moderator playing with her hair while guest speaker was talking on the background.
• The Youtube "Description" tab can be filled in with useful, topical and relevant information. It was empty at the "live" time.
• Avoid repetitions when talking (time 49:56) 
• Improve conference closing remarks: Ensure, viewers are invited to the next Conference with specific time and date, offer information ( specially to entrepreneurs) on where they can find more support. Closing remarks can include inviting viewers to follow more news and Conference invites by following the Presidency social media channels.
• Be consistent with the official set ups and backgrounds. Moderator background did not feel viewers were actually watching an official Colombian Presidency conference while the President background included the Colombian flag.
• Ensure you Close the conference. Avoiding "Que te pareció Juan Manuel" and laughs on the background. (Time: 50:38)

NEXT:

• Watch the "Primer Google Hangout On Air con el Presidente Juan Manuel Santos" - 18 Jan 2013.
• Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
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About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.