Measure your website contribution to your business success - Goal set up in Google Analytics

Have you set up your "Goals" in Google Analytics for your website? so you know whether your website is contributing to the success of your business...

SEO Agency Sydney - SEO in Action - Test Article 2

SEO Agency Sydney - SEO in Action - Test article 1

"SEO Agency Sydney" search term for a Sydney SEO agency could be a key search phrase you might think an Sydney SEO agency should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Agency Sydney" is:
a)  not a "high volume" term (just 140 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO agency might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This optimised SEO Agency Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging service) to find out whether Google Australia will rank this article for "SEO Agency Sydney" searches on Google Australia.

Would this optimised SEO Agency Sydney blogspot page be enough to be ranked on Google Australia for "SEO Agency Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Agency Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:

• SEO Packages Sydney
• SEO Consultant Sydney
• SEO Consultant Salary
• SEO Job Description
• SEO consultant philippines

I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?

As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO Agency Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Agency Sydney" relevant, related terms - Google Adwords keyword tool

So, who is ranking for the search term "SEO Agency Sydney" by the 7th August 2013?

SEO Agency Sydney - Google Australia results - 7th August 2013

As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are  14,000 Blogspot pages that have the term "SEO Agency Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.

SEO Agency Sydney - Blogspot pages ranking in Google Australia - 7th August 2013

But is it really worth the effort trying to rank a blogspot page for the term "SEO Agency Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 140 searches last month (July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.

Next:

• Call Mauricio - SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Google Australia - Top searches on Real Time

Check out What Australians are searching in real time 

What's trending in Google Australia can be found below

Need more website visits and conversions? You have the opportunity to create content Australians are highly searching for. 

Below you can find ( in real- time) the hottest most popular searches happening in Google right now. 

If you offer a product or service that can be associated to any of the below searches somehow you could test creating content around it and see how quickly and for how long Google will rank your SEO optimized page and generate traffic.

Keep in mind that those hot searches might not be as hot in a couple of days. However it is worth allocating some time with your website writer to do some " hot searches" content tests and measure it is success by traffic generation and conversions.

So, what are the hottest most popular searches in Australia happening right now? Check it out:
TIP: Use the grid icon (top left) to change the amount of top searches it displays.

 

Well, according to Google Australia these were the top trending searches on Saturday 3rd August 2013:

• Events: Big Day Out 2014 (line up just announced), Cricket Australia ( Australian vs England 3 test, day 2), Ashes 2013.
• Celebrities & popular people: Bradley Manning (American soldier who released diplomatic cables via WikiLeaks), Christian Benitez (Ecuadorian soccer player who just died of heart failure), Lauren Silverman (Simon Cowell lover), Dean Robinson (Essedon Football CLub "Bombers" - Melbourne manager who has been watched my the controversial supplements regime -anti doping case), Miley Cyrus (American singer, actress launching her "Fire" musical video).
• TV programs: How I met your mother, X factor, Big Brother.
• Other media: Triple J.

NEXT:

• Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+
• If you like the above embed Real time Australia hot searches box you can embed it on your blog or website by using the below iframe: <iframe frameborder="650" height="650" src="//hawttrends.appspot.com/?r=3&amp;c=3&amp;p=8" width="600"></iframe>

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Top 10 dead simple tips to best SEO Search Engine Optimization - Sydney Companies!

Sydney Companies! Top 10 dead simple tips to best SEO Search Engine Optimization - Slide Share Presentation - eDigital.

Top insights on how your company can be at the top of the SEO Search Engine Optimisation strategy game!

I created this presentation for a training session with a Company in Sydney, Australia; however any other companies can take advantage of this presentation.

NEXT:

• Need SEO training in Sydney? give us a buzz and we are happy to help out! Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

eDigital is a Sydney Digital Agency, SEO Company in Sydney and Digital Marketing Training Sydney.

About eDigital & Mauricio

Mauricio Escobar Mármol (BA Business Management – Masters of Marketing) is a Sydney SEO Consultant, Social and Digital Media Specialist at eDigital. Mauricio has helped for more than 10 years companies to earn new customers and prolong customer lifetime value by effective social & digital media optimisation. Mauricio has worked as Digital Marketing Manager for a number of top digital websites including News Limited Realestate.com.au, homesite.com.au, thrifty.com.au, caravanandcampingnsw.com.au, studylink.com and currently working on theathletesfoot.com.au. Mauricio has also offered consulting and training to crownland.nsw.gov.au, caravanandcampingnsw.com.au, furnituremate.com.au, fit2date.com.au and also offering consulting to international websites including: enfilme.com, globalnomad.com. Mauricio expertise focuses on Search Engine Optimisation, Traffic Acquisition and Digital Media.

First Colombian Presidency live Conference on Youtube - 18 Jan 2013

Primer Google Hangout On Air con el Presidente Juan Manuel Santos

WHAT WENT WELL

• Guest speakers were clear, engaging and inspirational. Congratulations to them!
• Moderator was successful at leading the conversations.

OPPORTUNITIES FOR IMPROVEMENT

• Offer clear instructions where the "live" conference will be held. It was not clear and many Google+ participants were not sure whether the "live" conference was on Google+ or over Youtube or at the official Colombian Presidency website.
• Ensure viewers are invited to a unique/single url. The Google Hangout description added more than one url creating confusion. 
• Starts conference on time. Colombian Presidency should lead by example. 
• Ensure live speaker is featured on the main Youtube screen. Many occasions, users were prompted with the moderator playing with her hair while guest speaker was talking on the background.
• The Youtube "Description" tab can be filled in with useful, topical and relevant information. It was empty at the "live" time.
• Avoid repetitions when talking (time 49:56) 
• Improve conference closing remarks: Ensure, viewers are invited to the next Conference with specific time and date, offer information ( specially to entrepreneurs) on where they can find more support. Closing remarks can include inviting viewers to follow more news and Conference invites by following the Presidency social media channels.
• Be consistent with the official set ups and backgrounds. Moderator background did not feel viewers were actually watching an official Colombian Presidency conference while the President background included the Colombian flag.
• Ensure you Close the conference. Avoiding "Que te pareció Juan Manuel" and laughs on the background. (Time: 50:38)

NEXT:

• Watch the "Primer Google Hangout On Air con el Presidente Juan Manuel Santos" - 18 Jan 2013.
• Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

eDigital is a Sydney Digital Agency, SEO Company in Sydney and Digital Marketing Training Sydney.

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Take Advantage Of Google Webmaster Tools! It Really Can Help

Did you know that by setting up and verifying your site with Google can help you with ranking!?

Google has a great tool that you can use to check the following:

• What keywords people are using to find your site
• Check any crawl errors
• Check duplicate content on your site.
• See what sites are linking to your website pages
• See if there are any No Found or broken links on your site and where they are coming from.
• Submit a sitemap to maximize the number of pages that can be crawled on your site
• Set your preferred domain : with www's or without (very important way to cut down on duplicate content issues.
• Set your targeted geographic area.

These are all great tools that you can use to increase the amount of traffic to your site and your ranking. By keeping yourself up to date on any crawl issues like 404 errors or broken links and duplicate content, you will not only increase your chances of ranking well in the search engine result pages but you will also create a better user experience for those who visit your site.

So make sure you set up a Google Webmaster Tools account at the link below and get your site verified with Google so you can see all of the data that they are collecting about your site and they will also give you any messages that they have about your site if applicable.

https://www.google.com/webmasters/tools

Carla Phillips

My SEO Gal
http://myseogal.com
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