SEO Consultant Sydney - SEO in Action - Test article 1

SEO Consultant Sydney - SEO in Action - Test article 1

"SEO Consultant Sydney" search term for a Sydney SEO consultant might be an important search term the average person might think an SEO expert should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Consultant Sydney" is:
a)  not a "high volume" term (just 90 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO consultant might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This SEO Consultant Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging platform) to establish whether Google Australia will rank this article for "SEO Consultant Sydney" searches on Google Australia.

Would this optimised SEO Consultant Sydney blogspot page be enough to be ranked on Google Australia for "Sydney Consultant Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Consultant Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:

• SEO Packages Sydney
• SEO Agency Sydney
• SEO Consultant Salary
• SEO Job Description
• SEO consultant philippines

I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?

As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO consultant Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Consultant Sydney" relevant, related terms - Google Adwords keyword tool

Step two: I used what Google Instant is already telling me is popular.

"SEO Consultant Sydney" - Using Google Instant Search Insights

So, who is ranking for the search term "SEO Consultant Sydney" by the 7th August 2013?

"Sydney SEO Consultant" results - Firs Page - 7th August 2013 - Google Australia

As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are 3,120 Blogspot pages that have the term "SEO consultant Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.

"SEO consultant Sydney" results  - Only Blogspot pages

But is it really worth the effort trying to rank a blogspot page for the term "SEO Consultant Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 90 searches last month ( July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.

Next:

• Call Mauricio - SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Google Australia - Top searches on Real Time

Check out What Australians are searching in real time 

What's trending in Google Australia can be found below

Need more website visits and conversions? You have the opportunity to create content Australians are highly searching for. 

Below you can find ( in real- time) the hottest most popular searches happening in Google right now. 

If you offer a product or service that can be associated to any of the below searches somehow you could test creating content around it and see how quickly and for how long Google will rank your SEO optimized page and generate traffic.

Keep in mind that those hot searches might not be as hot in a couple of days. However it is worth allocating some time with your website writer to do some " hot searches" content tests and measure it is success by traffic generation and conversions.

So, what are the hottest most popular searches in Australia happening right now? Check it out:
TIP: Use the grid icon (top left) to change the amount of top searches it displays.

 

Well, according to Google Australia these were the top trending searches on Saturday 3rd August 2013:

• Events: Big Day Out 2014 (line up just announced), Cricket Australia ( Australian vs England 3 test, day 2), Ashes 2013.
• Celebrities & popular people: Bradley Manning (American soldier who released diplomatic cables via WikiLeaks), Christian Benitez (Ecuadorian soccer player who just died of heart failure), Lauren Silverman (Simon Cowell lover), Dean Robinson (Essedon Football CLub "Bombers" - Melbourne manager who has been watched my the controversial supplements regime -anti doping case), Miley Cyrus (American singer, actress launching her "Fire" musical video).
• TV programs: How I met your mother, X factor, Big Brother.
• Other media: Triple J.

NEXT:

• Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+
• If you like the above embed Real time Australia hot searches box you can embed it on your blog or website by using the below iframe: <iframe frameborder="650" height="650" src="//hawttrends.appspot.com/?r=3&amp;c=3&amp;p=8" width="600"></iframe>

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Facebook launches embeddable Posts - What this means for Sydney Marketers?

Facebook launches embeddable posts today! Sydney Marketers get ready!The new "Embedded posts" plugin in is just available to few american websites (Masable, CNN, others) but supposed to be rolled out internationally soon. There is a work around to it explained below if you want to start using this new Facebook embeddable post functionality without being an approved publisher.

Facebook embedded post below. You can click to "Like" my Facebook page, you can click to "Like" the post, share or comment on it without the need to visit my Facebook eDigital Page!

The "embedded posts" functionality will display like they do on Facebook, with the ability to show photos, videos, hashtags and any other type of content. Users will be able to "Like", "Share"the post, "Like" the FB page, visit the posts comments.

How it will work? 
Once you create a post on your page you will click on the drop down (top right) and click on "Embed post" option to get the code. That's it. 

At the moment of writing this article the functionality is limited to few american websites however is predicted to be rolled out very soon globally.

Venus Williams Facebook Post - New Facebook Embed post functionality - Example 

Benefits for marketers, website owners and community managers

• Increase your consumer segments reach. With new "embedded Facebook posts", you will be able to reach people who might have never been exposed to your social media content.
• Increase conversions. Your embedded posts will bring extra traffic to your website that might convert into sales or leads.
• Increase your Facebook tribe. the embedded posts will bring more Facebook page "likes" as more people will be able to reach your content.

The British Monarchy Facebook Post - New Facebook embed Post option - Example

Marketers - How to prepare!

• As soon as you start embedding your posts on your other digital assets, you will receive more commentary that you will need to answer and engage with. Ensure you have time and resources to accommodate for this. 
• As posting become public on external websites, you need to ensure you take good time and care to the process of curating your posts. Far more people will be able to see your posts, have an opinion on them and possibly screen shot them and promote any mistake you might have.
• Ensure your Sydney community manager,  Sydney digital marketing agency,  Sydney Social Media companies are aware of this new change so they can start embedding your content on your wordpress, tumblr, website and any other brand property you might have.

How to embed your Facebook posts into your website?

As the option is not available yet, we have found a work around. The below JavaScript snippet. 

Just copy your post unique url (you can find this by clicking on the date link on your post) and then paste it on the area of the below snippet where it reads: "YOURPOSTURL". 

After this, you copy and paste your snippet in your site.

<div id="fb-root"></div>

<script>

(function(d, s, id) {

var js, fjs = d.getElementsByTagName(s)[0];

if (d.getElementById(id))

return;

js = d.createElement(s);

js.id = id;

js.src = "//connect.facebook.net/en_US/all.js#xfbml=1";

fjs.parentNode.insertBefore(js, fjs);

}(document, 'script', 'facebook-jssdk'));

</script>

<div class="fb-post" data-href="YOURPOSTURL"></div>

Examples of Facebook embedded post via SlideShare:

Facebook launches Embeddable Posts - Examples from Mauricio Escobar Mármol

What to find out more about this new feature?

• Visit the official Facebook Developers "Embedded posts" news.
• Mashable article about "Facebook embedded posts".
• Techcrunch article about the new "Facebook embedded posts"

Next:

• Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.