ebay Australia launches "Buying Guides" today! What's the opportunity?

E-newsletter sent to Ebay members on 16 August 2013

eDigital Review - New ebay Australia Buying Guides

Quite interesting that after writing last night my only article about ebay Australia Social Media Strategy keynote presentation at Illawarra Digital 2013, I woke up today with the above e-newsletter in my inbox.

I remember the "Buying Guides" topic was mentioned but was not quite sure when the buying guides functionality on ebay Australia website was going to be live. 

Well, it is live now and anyone who is a member can start creating their own buying guides for other ebay members to read. 

Benefits for ebay Sellers

• Another way to generate traffic to their product pages and ebay shop.
• Position sellers as experts ( if they create compelling buying guides - Some seen today look horrible!)

Benefits for ebay users

• Have some advice and tips pre-purchase.

Benefits for ebay Australia

• Fresh, unique and powerful SEO content that search engines (Google) might start crawling, indexing and giving top SERP's.

ebay Australia Buying Guides - How they look

Not that great as they are not polished or curated by someone internally at ebay. This means any user can create and launch a "Buying Guide". In the example below there is no images, no videos, no subtitles or any clue that is SEO optimised from a content perspective.

ebay Australia Buying Guides - Back End

• Just a plain WYSIWYG. I would have expected a video tour to let users know how to use the WYSIWYG
• If you want to add an image of a product that you as a seller already have on one of your ebay listings you cannot easily add it. You have to upload the image from your computer. That's silly!
• No tips on how to write a killer buying guide. After browsing many guides you start seeing so many inconsistencies in term of style and form.
• No tips on how to make it SEO friendly. 
• No option of embedding video using Internet Explorer (bug)
• No tips to write killer call to actions.

Letting people write any sort of "buying guide" might give ebay Australia a traffic boost but it might need some sort of structure in place to ensure quality, readiness and engagement.

NEXT

• Call Mauricio - Digital Marketing Specialist & on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

SEO Agency Sydney - SEO in Action - Test Article 2

SEO Agency Sydney - SEO in Action - Test article 1

"SEO Agency Sydney" search term for a Sydney SEO agency could be a key search phrase you might think an Sydney SEO agency should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Agency Sydney" is:
a)  not a "high volume" term (just 140 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO agency might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This optimised SEO Agency Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging service) to find out whether Google Australia will rank this article for "SEO Agency Sydney" searches on Google Australia.

Would this optimised SEO Agency Sydney blogspot page be enough to be ranked on Google Australia for "SEO Agency Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Agency Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:

• SEO Packages Sydney
• SEO Consultant Sydney
• SEO Consultant Salary
• SEO Job Description
• SEO consultant philippines

I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?

As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO Agency Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Agency Sydney" relevant, related terms - Google Adwords keyword tool

So, who is ranking for the search term "SEO Agency Sydney" by the 7th August 2013?

SEO Agency Sydney - Google Australia results - 7th August 2013

As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are  14,000 Blogspot pages that have the term "SEO Agency Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.

SEO Agency Sydney - Blogspot pages ranking in Google Australia - 7th August 2013

But is it really worth the effort trying to rank a blogspot page for the term "SEO Agency Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 140 searches last month (July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.

Next:

• Call Mauricio - SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

SEO Consultant Sydney - SEO in Action - Test article 1

SEO Consultant Sydney - SEO in Action - Test article 1

"SEO Consultant Sydney" search term for a Sydney SEO consultant might be an important search term the average person might think an SEO expert should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Consultant Sydney" is:
a)  not a "high volume" term (just 90 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO consultant might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This SEO Consultant Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging platform) to establish whether Google Australia will rank this article for "SEO Consultant Sydney" searches on Google Australia.

Would this optimised SEO Consultant Sydney blogspot page be enough to be ranked on Google Australia for "Sydney Consultant Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Consultant Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:

• SEO Packages Sydney
• SEO Agency Sydney
• SEO Consultant Salary
• SEO Job Description
• SEO consultant philippines

I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?

As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO consultant Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Consultant Sydney" relevant, related terms - Google Adwords keyword tool

Step two: I used what Google Instant is already telling me is popular.

"SEO Consultant Sydney" - Using Google Instant Search Insights

So, who is ranking for the search term "SEO Consultant Sydney" by the 7th August 2013?

"Sydney SEO Consultant" results - Firs Page - 7th August 2013 - Google Australia

As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are 3,120 Blogspot pages that have the term "SEO consultant Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.

"SEO consultant Sydney" results  - Only Blogspot pages

But is it really worth the effort trying to rank a blogspot page for the term "SEO Consultant Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 90 searches last month ( July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.

Next:

• Call Mauricio - SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Top 10 dead simple tips to best SEO Search Engine Optimization - Sydney Companies!

Sydney Companies! Top 10 dead simple tips to best SEO Search Engine Optimization - Slide Share Presentation - eDigital.

Top insights on how your company can be at the top of the SEO Search Engine Optimisation strategy game!

I created this presentation for a training session with a Company in Sydney, Australia; however any other companies can take advantage of this presentation.

NEXT:

• Need SEO training in Sydney? give us a buzz and we are happy to help out! Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

eDigital is a Sydney Digital Agency, SEO Company in Sydney and Digital Marketing Training Sydney.

About eDigital & Mauricio

Mauricio Escobar Mármol (BA Business Management – Masters of Marketing) is a Sydney SEO Consultant, Social and Digital Media Specialist at eDigital. Mauricio has helped for more than 10 years companies to earn new customers and prolong customer lifetime value by effective social & digital media optimisation. Mauricio has worked as Digital Marketing Manager for a number of top digital websites including News Limited Realestate.com.au, homesite.com.au, thrifty.com.au, caravanandcampingnsw.com.au, studylink.com and currently working on theathletesfoot.com.au. Mauricio has also offered consulting and training to crownland.nsw.gov.au, caravanandcampingnsw.com.au, furnituremate.com.au, fit2date.com.au and also offering consulting to international websites including: enfilme.com, globalnomad.com. Mauricio expertise focuses on Search Engine Optimisation, Traffic Acquisition and Digital Media.

And The Winner Is....

I put the names in a hat and picked out one and The Winner is:



Sea By Me Candles


Congratulations You have won 5 Hours of SEO work!

So get ready to get your site listed on the first pages of the major search engines like Google, Yahoo and MSN and to see an increase in traffic!

You will have 4 of your categories optimized plus a Bonus of adding your sitemap to Google and Yahoo. Plus you will have your site submitted to the search engines!



I'll be contacting you shortly to go over the details!

Yours Truly,

Carla Phillips