SEO Agency Sydney - SEO in Action - Test Article 2

SEO Agency Sydney - SEO in Action - Test article 1

"SEO Agency Sydney" search term for a Sydney SEO agency could be a key search phrase you might think an Sydney SEO agency should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Agency Sydney" is:
a)  not a "high volume" term (just 140 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO agency might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This optimised SEO Agency Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging service) to find out whether Google Australia will rank this article for "SEO Agency Sydney" searches on Google Australia.

Would this optimised SEO Agency Sydney blogspot page be enough to be ranked on Google Australia for "SEO Agency Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Agency Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:

• SEO Packages Sydney
• SEO Consultant Sydney
• SEO Consultant Salary
• SEO Job Description
• SEO consultant philippines

I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?

As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO Agency Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Agency Sydney" relevant, related terms - Google Adwords keyword tool

So, who is ranking for the search term "SEO Agency Sydney" by the 7th August 2013?

SEO Agency Sydney - Google Australia results - 7th August 2013

As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are  14,000 Blogspot pages that have the term "SEO Agency Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.

SEO Agency Sydney - Blogspot pages ranking in Google Australia - 7th August 2013

But is it really worth the effort trying to rank a blogspot page for the term "SEO Agency Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 140 searches last month (July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.

Next:

• Call Mauricio - SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

Top 10 dead simple tips to best SEO Search Engine Optimization - Sydney Companies!

Sydney Companies! Top 10 dead simple tips to best SEO Search Engine Optimization - Slide Share Presentation - eDigital.

Top insights on how your company can be at the top of the SEO Search Engine Optimisation strategy game!

I created this presentation for a training session with a Company in Sydney, Australia; however any other companies can take advantage of this presentation.

NEXT:

• Need SEO training in Sydney? give us a buzz and we are happy to help out! Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

eDigital is a Sydney Digital Agency, SEO Company in Sydney and Digital Marketing Training Sydney.

About eDigital & Mauricio

Mauricio Escobar Mármol (BA Business Management – Masters of Marketing) is a Sydney SEO Consultant, Social and Digital Media Specialist at eDigital. Mauricio has helped for more than 10 years companies to earn new customers and prolong customer lifetime value by effective social & digital media optimisation. Mauricio has worked as Digital Marketing Manager for a number of top digital websites including News Limited Realestate.com.au, homesite.com.au, thrifty.com.au, caravanandcampingnsw.com.au, studylink.com and currently working on theathletesfoot.com.au. Mauricio has also offered consulting and training to crownland.nsw.gov.au, caravanandcampingnsw.com.au, furnituremate.com.au, fit2date.com.au and also offering consulting to international websites including: enfilme.com, globalnomad.com. Mauricio expertise focuses on Search Engine Optimisation, Traffic Acquisition and Digital Media.

Why Average Goal Value is Important - Digital Analytics - Website Analytics

Average Goal Value - It’s importance even before talking web analytics

In all web site projects I have always been involved, people ask me how to improve their websites sites. I asked them A) what the goal is (desired outcomes) and B) what the current Average Goal Value (AGV) is.

People respond:"What?".

Identifying the economic value your website adds to your business when those goals are met is key even before you employed an Online Marketer or Web Analyst to mock around with your Google Analytics, Site Catalyst (Omniture), Web Trends, Core Metrics or whatever web analytics tool your website might have.

The economic value of your website must include all type of desired outcomes your website can offer to the Consumer Purchase Journey and Consumer Types (wow..just remember I have write a post about these two). not just straight online purchases.

Understanding Consumer Purchase Journey & type of Average Goal Value:

1. Awareness: Average Web visit Value = Average purchase value ($) multiplied by online buyers percentage from total web site visitors. Just a simple visit to your site can generate real and tangible value to your business bottom line. By following the formula above you will know what value each visit brings to your site. Example: Total monthly visits: 60.000; Conversion rate (Online buyers % of total visits: 2%; Average purchase Value: $600. Therefore Average Web Visit Value is: (600x0.02) = $12.

2. Involvement & Preference: Some of the goals of your website might be getting people to contact you or to meet you in order to be able to buy from you. Below is an example when you have a “Contact me" form on your site and you want to know the value of getting users to complete that desired action. Average “Contact me" Value = Average purchase value ($) multiplied by Converted sales percentage from “Contact Me/Info requests- thank you" leads. Your sales team or CRM should be able to give you the percentage number needed above.

3. Purchase: This is the ultimate and most common and popular goal in transactional websites. Over time you want to know what channels/campaigns/timeframes are driving better/worse quality average purchase goal value. In the below example, we consider the goal is to drive users to purchase and get a “thank you for shopping with us" page. Average “Thank you for Shopping with us" Campaign X/Channel Y Value = Total purchase value for Campaign X/Channel Y divided by number of transactions from the same Campaign/Channel.

4. Loyalty: You want to know if existing customers are buying more and more often from you over time. Formula as per below: Average Repeat Purchases Value = Total purchases from Existing customers ($) divided by number of transactions from just existing customers.

Another way of looking at looking at Average goal values is by Consumer types:

1. Consumers who do not know about the Category/brand: Here, you want to know what’s the value of educating prospective consumers about your category/brand over time. As an example, lets say your website offer a Free product trial. Users have to fill in a form and request it. Average “Thank you for requesting sample" value = Average transaction value ($) multiplied by converted buyers percentage who trialed sample.

3. Brand switchers: They buy from you if you give them more for the same price or if its cheaper than others. You want to know what’s the value of selling to them from your website over time by specific campaign/discount/offer/promotion. As an example, lets say you create a downloadable coupon to take to a physical cash register to be redeemed. The below formula will apply: Average “50% off on all chocolate condoms offer" coupon download value = Average transaction value ($) multiplied by converted buyers percentage from “50% off on all chocolate condoms" offer.

4. Repeat buyers: You want to know what’s the value of converting new buyers into Repeat Buyers. Lets say that your consumer insights research tells you that users might buy more often from you if the subscribe to product news by an e-newsletter. Any successful subscription to that e-newsletter is your goal and you want to know the value of this goal over time. You can use the below formula to set up in your Web Analytics tool the Average Goal Value for this action and then start tracking the variations over time. Average E-newsletter Value = Average purchase value ($) multiplied by converted sales percentage from e-newsletters subscribers.

Once you have a clear understanding of your website Average Goals Value, you will be able to understand seasonality and whether your website is getting better quality visits/quotes/purchases (increase in goal value) or worse quality (reduced goal value). So how you manage to track all the above… Well, campaign codes have to be assigned in your Web Analytics tool, tracking every campaign/channel as a Goal. In Google Analytics, you can do this using "Advance Segments" that includes specific events, so you can set url tracking parameters for each channel/campaign and monitor each as a goal and see how it creates conversions at the different Consumer Journey/Types mentioned above. Once your business use this data and see its power and value, you will be able to improve connections with your consumers and increase ROI.

NEXT:

• Let's Talk we can help you improve your average goal value. Call Mauricio - Digital Marketing, Social Media &  SEO Consultant Sydney on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

eDigital is a Sydney Digital Agency, SEO Company in Sydney and Digital Marketing Training Sydney.

About Mauricio

Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.