Websites and blogs that no-one visits and cares about should read this!
This could be the best advice to websites and blogs that no-one visits or cares about: "If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing". Benjamin F.
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Need to A WRITER for your website, google rankings or social media strategy? Call Mauricio - Digital Marketing Specialist, SEO & Social Media Specialist on +61481 367 711
Last thursday I had the pleasure to assist to Engine Room's (Co-working space) Digital Freelancers session - @ Chippendale, Sydney. Australia. Nicholas Boshier - Creator of Beached az bro! (Beached Whale), Trent from Punchy & Bondi Hipsters - Viral and popular Youtube videos was one of the keynote speakers and here I would like to share his tips for digital content creation.
Nicholas Boshier @ Engine Room Presentation
NICK'S TIPS:
Create simple stuff - do not complicate it.
You never know what's gonna hit but some key elements normally work: needs to be easy to watch, short version, colorful colours, able to watch on your iphone.
Needs to be sharable (make something that people want to share - advocacy). Give it away - Free.
Youtube is hungry for cool and unique content and they are very supportive with new content creation ideas.
Youtube can also help your content to be partner with specific brands.
Do not wait for perfection. Create and launch quick, if something bites then you build around it.
Visit, watch and use all the tips given on Youtube's Playbook website for content creators.
You need to have a constant desire to push stuff out.
Be willing to suck up, to be bad and learn from mistakes. Next time you will do it better.
Beached Whale - Beach az bro video (7 million views - not bad bro!)
Idea got created with $16 dollars and coffee. Very simple creation.
Whether you are a creator or not, you have access to a massive audience via Youtube.
Cafe Press allowed them to sell Promotional staff including a Beached az bro g-string!
Supre approached them and they wanted to do a Beached az t-shirt and as soon as they started selling t-shirt via Supre the Beach az concept worked and sold thousands of t-shirts.
Then, ABC (Australian tv channel) came in and wanted to expand the concept with some TV series (episodes).
Trent from Punchy (over a hundred thousand Facebook fans)
Got offered a featured film that possibly will be done 2014.
Raised part of the money as a Crowdfunded.
Trent from Punchy was just an experiment that become so popular.
Bondi Hipsters Youtube episodes & The life organic video
Bondi Hipsters idea coming from Christian who was sick during some months.
One episode a week for a year.
Turn down any sponsorship. They just wanted to build the audience.
Sold episodes to ABC.
TV channels are so hungry for content.
Merchandise line coming up
Bondi Hipsters tour coming up at festivals.
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Call Mauricio - Digital Marketing Specialist & on +61481 367 711
I remember the "Buying Guides" topic was mentioned but was not quite sure when the buying guides functionality on ebay Australia website was going to be live.
Well, it is live now and anyone who is a member can start creating their own buying guides for other ebay members to read.
Benefits for ebay Sellers
Another way to generate traffic to their product pages and ebay shop.
Position sellers as experts ( if they create compelling buying guides - Some seen today look horrible!)
Benefits for ebay users
Have some advice and tips pre-purchase.
Benefits for ebay Australia
Fresh, unique and powerful SEO content that search engines (Google) might start crawling, indexing and giving top SERP's.
ebay Australia Buying Guides - How they look Not that great as they are not polished or curated by someone internally at ebay. This means any user can create and launch a "Buying Guide". In the example below there is no images, no videos, no subtitles or any clue that is SEO optimised from a content perspective.
ebay Australia Buying Guides - Back End
Just a plain WYSIWYG. I would have expected a video tour to let users know how to use the WYSIWYG
If you want to add an image of a product that you as a seller already have on one of your ebay listings you cannot easily add it. You have to upload the image from your computer. That's silly!
No tips on how to write a killer buying guide. After browsing many guides you start seeing so many inconsistencies in term of style and form.
No tips on how to make it SEO friendly.
No option of embedding video using Internet Explorer (bug)
No tips to write killer call to actions.
Letting people write any sort of "buying guide" might give ebay Australia a traffic boost but it might need some sort of structure in place to ensure quality, readiness and engagement.
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Call Mauricio - Digital Marketing Specialist & on +61481 367 711
My Favourite: Hyper Island Students created - Interactive Display Window
PD: Below is a massive (size) well executed in-store digital window I spotted this year in Miami. Store: H&M, South Beach. It was impossible not to have a look at it as the store design is around this digital piece.
H & M Store, South Beach, Miami Beach - February 2013
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Telstra Retail Connect: allows for retail chains and stores to managed timely offers, build databases of customers and even monetize displays with advertising. CCA Coca-cola is running display screens at more than 3000 stores. Telstra Retail is also doing some work for Caltex stores. Worth following its development.
