The Disco Pants Strategy for your Website

A few weeks ago I found some pretty cool green pants at Topmen store in Sydney. Some friends were playing around with the idea that I should also wear some flashy silver disco pants one day.

Well, according to Betabrand online retailer, their most popular product are this silver flashy Disco Pants their customers love!!.

Checking their website and and interview with the Betabrand founder, I filtered what I today called "The thee Disco Pants Strategy Wins" for your website:

• Offer something that produce a cultural movement!
• Let users really own a piece of your website ( read below how).
• Believe that crazy odd thing sells and can sells millions!

ahh and dot put those dirty disco boots on top of my "Burning Man" leather seat.

The brand: Betabrand, Online Retailer, Clothing and apparel.

The Product: Disco pants.

One of their videos

The Product page

The "Model citizen" product pages allow customers to be the centre piece of a product page. Instead of having one standard product page, Betabrand allows for thousands of multiple product pages curated by users. This results on people sharing and uploading far more content than traditional product pages.

"Why does there just have to be a single Disco Pants page? What if there were 1,000 Disco Pants pages, and each one was headlined by whoever uploaded the most recent photo? When our Model Citizens share that page with their friends and family, they’re the lead model on our site. What we did was create a hack that enabled people to insert themselves as image number one in the gallery, and then that unique URL was something they could share with their friends and family.". Chris Lindland, Betabrand founder.

Betabrand - Disco Pants Product page

The technical Specs

You are not into Disco Pants...

What about those awesome Banana pocket ones...

NEXT

• Read how Betabrand use customer content and feedback to propel their online sales. 
• Call Mauricio - Digital Marketing Specialist & on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

No-one watching David Jones' Digital Display Windows - Sydney

David Jones Digital Display windows - Sydney CBD Australia August 2013

David Jones Digital Windows at Sydney CBD store. Midday when all office workers are out for lunch. No-one watching, no-one engaged.

Do you use digital windows to bring traffic into your store? Are you using the right messaging at the right time?

Below are some very well executed interactive window displays around the world that have taken our attention.

• Adidas Interactive Store Display window

What about this? You can try glasses even before stepping inside the store. Bloomingdales, New York City, USA.

Bloomingdales, New York City

• Repetto, Parisian Luxury shoe store

• Ebay Gift a Toy - Interactive Display Window.

• My Favourite: Hyper Island Students created - Interactive Display Window

PD: Below is a massive (size) well executed in-store digital window I spotted this year in Miami. Store: H&M, South Beach. It was impossible not to have a look at it as the store design is around this digital piece.

H & M Store, South Beach, Miami Beach - February 2013

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• Telstra Retail Connect: allows for retail chains and stores to managed timely offers, build databases of customers and even monetize displays with advertising. CCA Coca-cola is running display screens at more than 3000 stores. Telstra Retail is also doing some work for Caltex stores. Worth following its development.
• Would like to watch some of the latest interactive window displays?
• Call Mauricio - Digital Marketing Specialist & on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
• Follow us on Facebook, Tumblr, Twitter or Google+

Nordstrom Retailer using Top Pinned Pinterest items on In-store Visual Merchandising

Nordstrom Retailer using Pinterest signs on stores

Following their Top pinned section on their website; Nordstrom Retailer is experimenting with  Top Pinned Pinterest tie-ins as a strategy to drive brick and mortar (shops) sales. 

What do you think?

I wonder if Australian retail social media success stories Lorna Jane and Black Milk will follow suit...

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