EBAY Australia Social Media Manager Presentation - Take Aways @ Illawarra Digital

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I went down to Illawara Digital event at Wollongong, NSW, Australia on the 24 of July 2013 to listen Daniel Young - Social Media and Content Leader for Ebay Australia.

Daniel's key note was my favourite of all presentations and some of the key take aways were:

Daniel Young - Social Media and Content Lead - Ebay Australia

• Having a mobile optimised website is possibly more important than doing social media. Get the basics right first.
• 7 million visitors a month to Ebay Australia.
• 84% of products are new products and just 16% are second hand
• Mobile traffic is a key player on Ebay Australia strategy. Ebay Australia Mobile traffic already accounts for 53% of total traffic.
• Customisation is key: Ebay presents products that shoppers are interested on.
• Ebay market positioning between: Amazon (Utility) and Pinterest/Etsy (Engagement).
• Ebay Australia key Social Media objective: Sharing products and stories; advocacy.
• Create and publish great stories to inspire shoppers as the key of Ebay Australia Social Strategy.
• Ebay Australia key consumer segments where they are currently focusing on: Mums and Fashion (Fashion Gallery launched mid 2012) with over 60 retailers signed up for the fashion gallery.

Ebay Australia Fashion Gallery - August 2013 - Home Page Carousel 

• Ebay Australia is also working with bloggers and trend setters to get people share great stories and products.

Other Tips from Daniel to companies doing social media:

• Have a clear objective.
• Better to concentrate on one social channel and be deep than having many social channels and being thin.
• Identify your value proposition and promote it well.
• Share your knowledge.
• Do not expect immediate results
• Great Case study: Black Milk (Brisbane) No traditional marketing, just use of Social Media with fantastic content.

Black milk Clothing homepage - Social Media is the only driver of engagement and sales

• Your customers are fuel for inspirational stories.
• Also find unique product stories. Example: Australia's most expensive Holden for sale on

We are Social is the current Social Media Agency for Ebay Australia.

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• Call Mauricio - Digital Marketing Specialist & on +61481 367 711
• Check Mauricio Escobar Mármol LinkedIn profile.
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• Are you a retailer who does not sell on ebay yet? Check this out:

Nordstrom Retailer using Top Pinned Pinterest items on In-store Visual Merchandising

Nordstrom Retailer using Pinterest signs on stores

Following their Top pinned section on their website; Nordstrom Retailer is experimenting with  Top Pinned Pinterest tie-ins as a strategy to drive brick and mortar (shops) sales. 

What do you think?

I wonder if Australian retail social media success stories Lorna Jane and Black Milk will follow suit...

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