Showing posts with label creation. Show all posts
Showing posts with label creation. Show all posts

Wednesday, September 18, 2013

Write something worth reading or do something worth writing about

Websites and blogs that no-one visits and cares about should read this!


This could be the best advice to websites and blogs that no-one visits or cares about: 

"If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing". 
Benjamin F.

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Sunday, September 1, 2013

Tips from Nick Boshier - Creator of Beached az bro! & Bondi Hipsters - Youtube videos



Last thursday I had the pleasure to assist to  Engine Room's (Co-working space) Digital Freelancers session - @ Chippendale, Sydney. Australia.

Nicholas Boshier  - Creator of Beached az bro! (Beached Whale), Trent from Punchy & Bondi Hipsters - Viral and popular Youtube videos was one of the keynote speakers and here I would like to share his tips for digital content creation.
Nicholas Boshier @ Engine Room Presentation
NICK'S TIPS:
  • Create simple stuff - do not complicate it.
  • You never know what's gonna hit but some key elements normally work: needs to be easy to watch, short version, colorful colours, able to watch on your iphone.
  • Needs to be sharable (make something that people want to share - advocacy). Give it away - Free.
  • Youtube is hungry for cool and unique content and they are very supportive with new content creation ideas. 
  • Youtube can also help your content to be partner with specific brands.
  • Do not wait for perfection. Create and launch quick, if something bites then you build around it.
  • Visit, watch and use all the tips given on Youtube's Playbook website for content creators. 
  • You need to have a constant desire to push stuff out.
  • Be willing to suck up, to be bad and learn from mistakes. Next time you will do it better.
Beached Whale - Beach az bro video (7 million views - not bad bro!)




  • Idea got created with $16 dollars and coffee. Very simple creation.
  • Whether you are a creator or not, you have access to a massive audience via Youtube.
  • Cafe Press allowed them to sell Promotional staff including a Beached az bro g-string!
  • Supre approached them and they wanted to do a Beached az t-shirt and as soon as they started selling t-shirt via Supre the Beach az concept worked and sold thousands of t-shirts.
  • Then, ABC (Australian tv channel) came in and wanted to expand the concept with some TV series (episodes).

Trent from Punchy (over a hundred thousand Facebook fans)



  • Got offered a featured film that possibly will be done 2014.
  • Raised part of the money as a Crowdfunded.
  • Trent from Punchy was just an experiment that become so popular.
Bondi Hipsters Youtube episodes & The life organic video


  • Bondi Hipsters idea coming from Christian who was sick during some months.
  • One episode a week for a year.
  • Turn down any sponsorship. They just wanted to build the audience.
  • Sold episodes to ABC.
  • TV channels are so hungry for content.
  • Merchandise line coming up
  • Bondi Hipsters tour coming up at festivals.


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Saturday, May 22, 2010

Symmetry


Symmetry is one element of beauty, and in the book I describe how a physicist attempted to locate all particles on a grid consisting of the most symmetrical object conceivable – and failed. Does this failure disprove the coinherence of beauty and truth? Hardly. For in fact a slight departure from symmetry can be even more beautiful. This is true at many levels. In the early moments of the big bang, if matter and antimatter had been exactly balanced the universe would have destroyed itself. I recently read of some research into the shape of the neutron, which at present appears perfectly symmetrical, having an electric charge (or more precisely “electric dipole moment”) of zero. Researchers hope to find some slight asymmetry in order to explain the excess of matter over antimatter which enables us to exist. Zero is the most symmetrical of numbers but not the most beautiful, and existence is always a departure from it. The pattern of human love has been described by Angelo Scola in terms of “asymmetrical reciprocity”. Thus a theologian might say that the tension of asymmetry runs right the way through creation, from top to bottom, as the mark of the Creator, and is only resolved by the Trinity in a way that eternally preserves difference within unity.